Certification Exam 3 Hour
Professional Diploma in Social Media Marketing
This certification is ideal for social media specialists, enthusiasts, executives or anyone wanting to enhance their knowledge in this area. It is designed to help you engage effectively with social media in an overall digital marketing domain. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are content creation, content outreach, Facebook, LinkedIn, Twitter, social media, marketing automation and much more.
Why should I earn this certification?
An in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to effectively engage and influence through social media. A specialist certification, it focuses on the planning, implementation
Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks. This will provide you with practical knowledge of how to create best practice paid and organic social media campaigns that foster trust and increase sales.
What will I accomplish?
Upon successful completion of a 3-hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a social media specialist and can boost and advance your career.
Certified professionals will gain the knowledge and skills needed to produce innovative and creative social media strategies that resonate and convert for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.
There are ten modules in the program:
- Social Research
- Content Creation
- Content Outreach
- Social Apps
- Social Video
- Marketing Automation
- Strategy & Planning
Did you know that 74% of our graduates are employed in Digital Marketing roles?
Master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In just 30 hours, you’ll be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.
The Social Research module will introduce you to the key social media concepts and equip you with the tools and techniques required to discover everything about your audience, competitors, cultural and industry trends. You will understand the principles of social media marketing, distinguish between traditional and social media marketing, understand the dimensions of audience research to define the needs, wants and goals of your audience and analyze data and extract actionable insights.
This module will introduce the concept of engaging with and acquiring customers using the creation and sharing of content. It will equip you with the knowledge and skills to resource a content management function, target your audience, select your platform and make use of social listening and competitor analysis.
You will be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. The Content Outreach module will help you acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.
The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing
This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform. You will be guided through each step of using Twitter for Business; from customizing your account to building a profile for your business’ Twitter page. The Twitter module will also teach you how to target specific demographics when building your following.
The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing. You will learn LinkedIn-specific features which will help you facilitate campaign objectives and recognize the importance of having a unified brand presence across
This module will give you core insights into the leading app-based platforms; Instagram and Snapchat. Going beyond basic features and vanity metrics, you will learn how to navigate each platform and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.
The Social Video module will introduce you to the concept of social video marketing and its growing importance for today’s online consumers. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for
This module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation
Strategy & Planning
The Strategy & Planning module will teach you how to devise an all-encompassing social media strategy using the PROPEL strategy model. You will learn how planning, researching, setting objectives, preparation, execution