Content Marketing Manager for Eaton - Township of Moon PA

Job Highlights

Eaton
Township of Moon, PA
Posted: 10/27/20
Requirements: Bachelor’s degree education
Eaton’s Digital Office is currently seeking a Content Marketing Manager. This position can sit in: Milwaukee, WI., Pittsburgh, PA., Cleveland, OH., or Raleigh, NC.

Position Overview:

Reporting to the Industrial segment leader, the content marketing manager (CMM) will lead the strategy, production and measurement of all marketing communications activities, both digital and traditional, to for our industrial software digital solutions offering.

The CMM will engage closely with offer management; sales; Corporate and business marketing teams to achieve growth objectives. Additionally, the CMM will coordinate offer messaging with broader enterprise positioning platforms and collaborate closely with segment marketing teams on content distribution and campaign enablement opportunities.
The CMM will drive the creation of high-quality short, medium and long-form marketing materials working with the organization’s subject matter experts and thought leaders. This includes the planning, production, distribution and optimization of content in support of our product offering and digital innovation growth objectives.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.

In this function you will:
  • Provide strategic leadership to create results-oriented integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs
  • Create value-driven messaging and implement content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel.
  • Develop an omni-channel integrated marketing communications strategy that distributes the right content through various marketing channels, coordinating closely with business and regional marketing teams
  • Develop account-based marketing and personalization programs targeted to key decision-makers
  • Manage the product launch process and continue to promote new products as part of a larger digital offering through audience-focused content and campaigns
  • Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword optimization, content tagging and metadata management
  • Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications. Act as a key steward of the company’s brand identity strategy.
When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

Qualifications

Required (Basic) Qualifications:
  • Bachelor’s degree from an accredited institution
  • Minimum 7 years of experience in B-to-B marketing, digital marketing or communications
  • Must be able to work in the United States without corporate sponsorship now and within the future

Preferred qualifications:
  • Experienced content marketer who can collaborate with others to develop and execute targeted, relevant, personalized content
  • Experienced writer and editor for multiple channels and formats
  • Industry expertise
  • Aptitude for understanding and explaining highly-technical information
  • Aptitude for learning and adopting tools in the Martech stack
  • Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)
  • Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation
  • Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule
  • Process change management
Position Criteria:
  • Strategic agility, innovative thinker
  • Ability to analyze metrics dashboards and act upon results for continuous improvements
  • Superior verbal and written communication skills
  • Self-starter with energetic enthusiasm for a matrix team environment
  • Track record of multi-tasking, organizational skills and attention to detail
  • Budget management
  • Ability to create effective working relationships with all levels of the company
  • Ability to work in a flexible environment and embrace technology
  • Ability to react quickly to changing demands, environments, tight deadlines
  • Must be able to handle a high volume of work, ranging from very detailed to strategic

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.

We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: North America – US/Puerto Rico
Organization: Electrical Sector

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time

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