Director Demand Generation and Digital Marketing - San Ramon CA

Job Highlights

Minority Executive Search
San Ramon, CA
Posted: 7/22/20
Requirements: 7 years experience
Salary: $150,000 -to- $200,000
Urgently hiring

Responsibilities:

Director, Demand Generation & Digital Media

· · Own strategy, execution and measurement of demand generation efforts. Continually evaluate existing demand generation strategy and identify new avenues for scalable growth.

· · Responsible for demand generation KPIs including Traffic, ROAS and CPA.

· · Develop cohesive and integrated demand generation strategies using a full funnel Growth Marketing approach that includes building audiences, nurturing and converting them.

· · Lead content creation strategy & efforts – own strategy and execution of performance creative across Marketing channels used in creating the demand.

· · Track, report, analyze and optimize all demand generation programs based on a comprehensive view of full funnel analytics

· · Oversee the Digital Marketing team responsible for SEO, SEM, Paid Social, Programmatic and other Marketing channels as the role grows.

· · Plan and manage media budgets and identify and manage external agencies and vendors that serve as an extension to the lead generation team.

· · As part of the e-Commerce leadership team, serve as the primary contact for all demand generation functions within the marketing team

Qualifications:

o · 7+ years of B2C performance marketing experience with proven success driving growth using Digital Marketing channels

o · Deep understanding of components of Digital Marketing Programs: Audiences, Platforms (Facebook, Google, Programmatic), Creative and Measurement

o · Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes. Likes operating in a velocity business rich with data. Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance at the vendor, keyword, and sub-campaign level.

o · Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions.

o · Strong business acumen with the ability to translate and articulate Marketing performance into business results.

o · In-depth experience in Facebook Marketing, Programmatic, and Search.

o · In-depth experience in applicability of Performance creative in platforms like Facebook, Instagram, Display networks and other channels.

o · Beauty or Retail e-Commerce experience preferred.

o · Bachelor's Degree is required. MBA is preferred.

Become a certified digital marketing professional today

Job Type: Full-time

Pay: $150,000.00 - $200,000.00 per year

Benefits:

  • 401(k)
  • Dental Insurance
  • Flexible Schedule
  • Health Insurance
  • Life Insurance
  • Paid Time Off
  • Relocation Assistance
  • Vision Insurance

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Bonus Pay
  • Commission Pay

Work Location:

  • Multiple locations

This Company Describes Its Culture as:

  • Detail-oriented -- quality and precision-focused
  • Team-oriented -- cooperative and collaborative

Company's website:

  • www.minorityexecsearch.com

Benefit Conditions:

  • Only full-time employees eligible

Work Remotely:

  • Temporarily due to COVID-19
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