Director, Digital Marketing - Warren, MI for Loves Furniture - Warren MI

Job Highlights

Loves Furniture
Warren, MI
Posted: 10/5/20
Requirements: Bachelor’s degree education
Job details
Salary
$16 - $19 an hour
Job Type
Full-time
Benefits
Pulled from the full job description
  • Pay:
  • $16.00 - $19.00 per hour
  • Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
  • Aggressive -- competitive and growth-oriented
Full Job Description

Loves Furniture is looking for a Director of Digital Marketing to d Love’s marketing efforts to drive customer acquisition and retention across our portfolio of products and brands. Accountable for the achievement of KPIs such as improvement of ROI by marketing campaign.

Essential Duties & Responsibilities:

  • Meet customer growth goals, identify and execute new growth opportunities, and understand the success and performance levers of the business
  • Plan, develop and oversee acquisition and retention marketing strategies and work closely with key third party vendors for smooth implementation
  • Own the customer journey through the acquisition funnel via traditional media channels, digital, CRM, mobile focus, social, etc.
  • Responsible for channel-specific marketing strategies aimed at maximizing volume while optimizing customer value
  • Work with customer feedback and business partners to prepare program objectives, plans, and strategies to facilitate the growth of business
  • Develop CRM and email programs and digital marketing calendars that drive increase in customer LTV.
  • Work with creative development team to ensure best practices, brand building creative is fully leveraged through each marketing touchpoint
  • Work to oversee the execution of all PPC campaigns to CAC, increase click through, etc.
  • Oversee digital media spending across key acquisition channels
  • Develop remarketing strategies to target potential customers and bring them back to Love for conversion
  • Authority as detailed in the Company’s Standard Operating Procedures
  • Apply corporate values

Qualifications

Knowledge, Skills & Ability:

  • Highly analytical and strong ability to tell a story and inform acquisition with complex customer data
  • Experience executing go-to-market initiatives across multiple functions (e.g., new product roll-outs, campaigns, promotions)
  • Capable of being a collaborative change agent, fluent in leading cross functional teams to a common goal
  • Excellent written and verbal communication skills with the ability to present complex information in a clear and concise manner to a variety of audiences
  • Must be a self-starter with an entrepreneurial hands on approach along with the ability to work at a fast pace, meet deadlines, and get results.
  • Must be detailed-oriented with ability to oversee projects from origin through execution
  • Competency in shaping and delivering an effective strategic vision within a dynamic, ever-changing competitive landscape is a must.
  • The ability to interact and communicate with various levels in the organization from individual contributors to C-level is required.

Education & Experience:

  • Bachelor’s degree in marketing or related field or equivalent combination of education and experience. MBA preferred.
  • *RETAIL EXPERIENCE HIGHLY PREFERRED*
  • Experience within a fast-growing Omni-channel or eCommerce environment that has successfully created acquisition loops through SEO, UGC, referral, and paid media
  • 10+ years of progressive experience in a media leadership marketing role, with strong digital focus
  • 7+ years of experience in the development, planning and execution of customer acquisition marketing plans to drive transformative business resu

Job Type: Full-time

Pay: $16.00 - $19.00 per hour

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • On call

This Company Describes Its Culture as:

  • Innovative -- innovative and risk-taking
  • Aggressive -- competitive and growth-oriented
  • Outcome-oriented -- results-focused with strong performance culture

Company's website:

  • www.lovesfurniture.com