- West Palm Beach FL

Job Highlights

West Palm Beach, FL
Posted: 11/2/20
Requirements: Bachelor’s degree education & 10 years experience

Oversight of the development and execution of PEO marketing and strategy

  • Develops and implements a cohesive marketing strategy to increase brand awareness and advancement of the PEO product portfolio in support of the organization's strategic objectives and plans: effectively benchmark all relevant marketing functions including marketing communications, marketing information management and marketing planning and implementation
  • Sets current and long term goals in partnership with applicable cross-functional leaders that support growth and profitability, utilizing digital marketing to target customer segments
  • Conducts market analysis to identify challenges and opportunities for growth and monitor effectiveness of all marketing campaigns and identify areas for improvement.
  • Serves as the SME and liaison with industry analysts and other external stakeholders
  • Demonstrates a strong understanding of Paychex’s competitors, and build strong competitive bench-marking and positioning that highlight the organization’s value proposition by conducting primary and secondary research on industry trends and competitive offering and pricing.
  • Oversees all program roll-outs including launch to clients, customers, sales and service teams and other internal stakeholders for the PEO.
  • Recruits, develops, and manages the efforts of all direct reports towards specific departmental goals.

  • Bachelor's Degree in Marketing - Required
  • 4 years of experience in Managing/leading teams.
  • 10+ years of experience in Marketing.
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