Senior Director, Digital Marketing - Portsmouth NH

Job Highlights

Franchise Business Review
Portsmouth, NH
Posted: 8/1/20

Senior Director, Digital Marketing

Job Summary
Franchise Business Review is a national market research firm and media company covering the franchise industry. The S*enior Director, Digital Marketing *w ill develop, implement, and track, various marketing programs to help grow traffic, user engagement, and lead conversions for our small business/franchise opportunity audience. The ideal candidate will be a self-starter with excellent communication skills and a proven track record of digital marketing success. You have a flair for creativity, but you base success on measurable results and ROI.

Become a certified digital marketing expert today

Responsibilities and Duties

  • Manage all B2C marketing initiatives, budget, and a small marketing team
  • Develop and execute digital marketing strategies/plan to meet company objectives
  • Measure and track the effectiveness of all marketing communications
  • Oversee SEO/SEM initiatives, Google Adwords PPC campaigns and similar marketing
  • Build online community engagement through content, webinars, social media, etc.
  • Use Google Analytics and similar tools to measure and report on the performance of all digital campaigns, as well as site traffic/usage activity
  • Maximize conversion and ROI of the company’s online marketing spend

Requirements

  • 7+ years of direct experience in a similar digital marketing role(s)
  • Demonstrable experience in designing and implementing successful digital strategies
  • Strong understanding of current digital marketing channels
  • Solid knowledge of online marketing tools and best practices
  • Demonstrated ability to think both creatively and strategically with detail-oriented execution
  • Bachelor’s degree in business/marketing/digital media preferred

About Franchise Business Review (FBR)
Franchise Business Review is a national market research, media, and consulting company based in
Portsmouth, NH. We offer 401k with match, health insurance reimbursement, team bonus plan,
20 paid holidays/vacation days, and a casual work environment in downtown Portsmouth (with parking!).

Compensation: Salary DOE.

Franchise Business Review | 155 Brewery Lane, Suite 5, Portsmouth, NH 03801 | 603.433.2266 | FranchiseBusinessReview.com

Job Type: Full-time

Pay: $0.00 per hour

Benefits:

  • 401(k) Matching
  • Health Insurance
  • Paid Time Off

Schedule:

  • Monday to Friday

Experience:

  • Digital Marketing: 7 years (Required)

Education:

  • Bachelor's (Preferred)

Work Location:

  • One location

Company's website:

  • https://franchisebusinessreview.com/

Company's Facebook page:

  • https://www.facebook.com/franchisebusinessreview/

Work Remotely:

  • Temporarily due to COVID-19
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