Senior Growth Marketing Manager for WeVideo, Inc - Mountain View CA

Job Highlights

WeVideo, Inc
Mountain View, CA
Posted: 10/12/20
Requirements: Bachelor’s degree education
Mountain View, CA

What inspires you? This is the question that drives most career decisions.

Is it working with a fantastic team that is dedicated to a common goal? Is it the ability to make a significant impact on the success of a product and company? Perhaps it is to contribute to a product that ignites the creativity of content creators, small businesses, educators, and students worldwide?

Here at WeVideo, you can do that and more. We have an immediate opening for a Senior Growth Marketing Manager to help grow and scale our B2C business. We believe that everyone has a story to tell. Join WeVideo and begin the next chapter in your story with us.

Your responsibilities
  • Understand our target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns.
  • Work closely with product, analytics, and support teams to continuously test, optimize and improve user experience, engagement and conversion metrics.
  • Partner with product marketing and the creative team to identify content and creative to support acquisition and lifecycle programs.
  • Drive user activation, retention and expansion by owning lifecycle marketing - both strategy and execution - via email, push notifications, and other techniques.
  • Analyze all aspects of the conversion funnel, identity areas for improvement, and implement strategies to capitalize on these opportunities.
  • Own metrics and reporting for all growth efforts for Marketing including awareness metrics, acquisition metrics, conversion rates, retention rates, and others utilizing data to continually measure and optimize performance.
Your experience
  • Bachelor's degree or equivalent practical experience. Advanced business degree preferred.
  • 8+ years of experience in growth marketing and digital marketing, with a history of building and executing growth strategies in B2C companies. Experience in video, B2B software, consumer hardware, mobile apps and/or SaaS products strongly preferred.
  • Deep understanding of lifecycle marketing best practices, and how to engage prospects and customers at multiple points through the customer journey, from awareness to retention and referrals, with a test-and-learn mindset.
  • Deep knowledge of CRM, email, mobile and marketing automation tools (Hubspot and/or Intercom a plus)
  • Digital marketing expertise, with demonstrated success creating and executing multichannel digital programs.
  • Willingness to roll up sleeves to get the job done.
  • Analytical and quantitative skills to interpret data and translate it into actionable changes.
  • Confident with learning new tools, technologies, and methodologies
  • Proactive not reactive, with ability to work independently in a fast-paced, results-driven environment
  • Results-oriented and data-driven, with the Experience working cross-functionally with creatives, product teams, and other marketing functions.
  • Exceptional communication and collaboration skills. Can clearly articulate ideas, frame problems and offer solutions.
  • Bias for action
Benefits & perks
  • Medical, dental, vision and 401(k)
  • Generous PTO policy (dependent on location)
  • Flexible work environment
  • Free lunch and snacks
  • Enough free caffeine to keep you up for 2 weeks straight
  • Employee development resources
Why you might like working here
  • We’re a small, close-knit team that enjoys working and learning from each other.
  • People stick around. Some of your future colleagues have been for over 8 years.
  • Our users love us; just take a look at what our users are saying on social media.
About WeVideo
WeVideo is a powerful, easy to use, cloud-based video creation platform that is the digital editing and storytelling choice of more than 30 million consumers, students, businesses, and third-party media solutions. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google’s Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning.
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