Job Highlights
WeVideo, IncMountain View, CA
Posted: 10/12/20
Requirements: Bachelor’s degree education
Mountain View, CA
What inspires you? This is the question that drives most career decisions.
Is it working with a fantastic team that is dedicated to a common goal? Is it the ability to make a significant impact on the success of a product and company? Perhaps it is to contribute to a product that ignites the creativity of content creators, small businesses, educators, and students worldwide?
Here at WeVideo, you can do that and more. We have an immediate opening for a Senior Growth Marketing Manager to help grow and scale our B2C business. We believe that everyone has a story to tell. Join WeVideo and begin the next chapter in your story with us.
Your responsibilities
WeVideo is a powerful, easy to use, cloud-based video creation platform that is the digital editing and storytelling choice of more than 30 million consumers, students, businesses, and third-party media solutions. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google’s Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning.
What inspires you? This is the question that drives most career decisions.
Is it working with a fantastic team that is dedicated to a common goal? Is it the ability to make a significant impact on the success of a product and company? Perhaps it is to contribute to a product that ignites the creativity of content creators, small businesses, educators, and students worldwide?
Here at WeVideo, you can do that and more. We have an immediate opening for a Senior Growth Marketing Manager to help grow and scale our B2C business. We believe that everyone has a story to tell. Join WeVideo and begin the next chapter in your story with us.
Your responsibilities
- Understand our target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns.
- Work closely with product, analytics, and support teams to continuously test, optimize and improve user experience, engagement and conversion metrics.
- Partner with product marketing and the creative team to identify content and creative to support acquisition and lifecycle programs.
- Drive user activation, retention and expansion by owning lifecycle marketing - both strategy and execution - via email, push notifications, and other techniques.
- Analyze all aspects of the conversion funnel, identity areas for improvement, and implement strategies to capitalize on these opportunities.
- Own metrics and reporting for all growth efforts for Marketing including awareness metrics, acquisition metrics, conversion rates, retention rates, and others utilizing data to continually measure and optimize performance.
- Bachelor's degree or equivalent practical experience. Advanced business degree preferred.
- 8+ years of experience in growth marketing and digital marketing, with a history of building and executing growth strategies in B2C companies. Experience in video, B2B software, consumer hardware, mobile apps and/or SaaS products strongly preferred.
- Deep understanding of lifecycle marketing best practices, and how to engage prospects and customers at multiple points through the customer journey, from awareness to retention and referrals, with a test-and-learn mindset.
- Deep knowledge of CRM, email, mobile and marketing automation tools (Hubspot and/or Intercom a plus)
- Digital marketing expertise, with demonstrated success creating and executing multichannel digital programs.
- Willingness to roll up sleeves to get the job done.
- Analytical and quantitative skills to interpret data and translate it into actionable changes.
- Confident with learning new tools, technologies, and methodologies
- Proactive not reactive, with ability to work independently in a fast-paced, results-driven environment
- Results-oriented and data-driven, with the Experience working cross-functionally with creatives, product teams, and other marketing functions.
- Exceptional communication and collaboration skills. Can clearly articulate ideas, frame problems and offer solutions.
- Bias for action
- Medical, dental, vision and 401(k)
- Generous PTO policy (dependent on location)
- Flexible work environment
- Free lunch and snacks
- Enough free caffeine to keep you up for 2 weeks straight
- Employee development resources
- We’re a small, close-knit team that enjoys working and learning from each other.
- People stick around. Some of your future colleagues have been for over 8 years.
- Our users love us; just take a look at what our users are saying on social media.
WeVideo is a powerful, easy to use, cloud-based video creation platform that is the digital editing and storytelling choice of more than 30 million consumers, students, businesses, and third-party media solutions. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google’s Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning.