Sr. Manager, Loyalty Member & Marketing Analytics for Marriott International HQ - Bethesda MD

Job Highlights

Marriott International HQ
Bethesda, MD
Posted: 10/2/20
Requirements: Bachelor’s degree education
Posting Date Oct 01, 2020
Job Number 20047333
Job Category Sales and Marketing
Location Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
JOB SUMMARY

The Senior Manager, Member and Marketing Analytics, is primarily responsible for measuring and monitoring the overall performance and health of Loyalty and key initiatives, including marketing performance and ongoing initiatives. This position will proactively identify trends and business opportunities by bringing insight through detailed data analysis which will allow for informed strategy and business development. This role will provide standardized reporting, analysis, performance metrics and measurement in support of Loyalty initiatives. This role entails outstanding business to technical translation, structured yet creative thinking, cross-functional collaboration, hands on advanced analytical methods.

CANDIDATE PROFILE
Education and Experience
  • 4-year degree from an accredited university in Computer Science, Information Technology, Engineering, Operations Research, Business or Math or other quantitative discipline
AND
  • 3+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance;
  • Advanced degree in operations research, applied mathematics, statistics, economics, and engineering etc., preferred.
  • Strong data analysis skills and experience required, including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources, synthesizing insights into stellar visualizations, and applying strong knowledge of data modeling and statistical analysis techniques.
  • Experience gathering data with SQL required. Experience manipulating large data sets in Python, R, or SAS, and visualizing outputs in Tableau is a strong plus
  • Excellent project management and verbal and written communication skills required, especially in the context of managing processes and delivering technical analysis across diverse stakeholder set
  • Digital Analytics, Revenue Management, or Finance experience a strong plus

CORE WORK ACTIVITIES
Support Member and Marketing Analytics
  • Measures effectiveness of key Loyalty initiatives, applying best practices for design of experiment and validate sufficient sample sizes for accurate reading of results and proposing the right analytical techniques for measuring effectiveness
  • Partners with Loyalty leaders to support their efforts through strategic analysis and create business case validation, tracking performance vs. goals, providing recommendations and insights for future efforts
  • Conducts deep dive analytics relative to customer retention, acquisition, and the performance of key member benefits
  • Works with stakeholders to design promotions that meet financial hurdles and provide analyses measuring effectiveness from these efforts. Synthesizes data to translate results into KPIs for the evaluation of the efficacy of campaign, tactical and broader strategic multi-channel digital marketing programs.
  • Develop and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding.

Delivering on the Needs of Key Stakeholders
  • Understands and meets the needs of key stakeholders.
  • Develops specific goals and plans to prioritize, organize, and accomplish work.
  • Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
  • Collaborates with internal partners and stakeholders to support business/initiative strategies
  • Communicates concepts in a clear and persuasive manner that is easy to understand.
  • Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Demonstrates an understanding of business priorities

Additional Responsibilities
  • Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
  • Demonstrates self confidence, energy and enthusiasm.
  • Informs and/or updates leaders on relevant information in a timely manner.
  • Manages time effectively and conducts activities in an organized manner.
  • Presents ideas, expectations and information in a concise, organized manner.
  • Uses problem solving methodology for decision making and follow up.
  • Performs other reasonable duties as assigned by manager.

MANAGEMENT COMPETENCIES
Leadership
  • Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
  • Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
  • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
    • Strong data analysis skills and experience required, including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources, synthesizing insights into stellar visualizations, and applying strong knowledge of data modeling and statistical analysis techniques.
    • Experience gathering data with SQL required. Experience manipulating large data sets in Python, R, or SAS, and visualizing outputs in Tableau is a strong plus
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
    • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.


Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

See Complete Job Listing