Sr. Marketer, Content Creation (Corp Legal) for Thomson Reuters - Eagan MN

Job Highlights

Thomson Reuters
Eagan, MN
Posted: 10/29/20
Requirements: Bachelor’s degree in business, marketing education & 4 years experience

evelop and refine content while utilizing various approaches and methods to increase demand and conversion in omnichannel marketing campaigns.

Accountabilities:

Curate content for presentations, demos, events, promotions, video, podcasts and other marketing deliverables.
Help define product/solution positioning statements and write messaging in support of marketing campaigns.
Contribute to solution/product launches from a marketing content perspective in the legal space through collaboration with other areas of the Marketing Organization.
Collaborate across the enterprise to develop content to serve a breadth of goals and needs identified to support the business.
Produce sales enablement tools and assets.
Review and write on-brand and on-message integrated content.
Collect and develop testimonials and case studies.
Help to project manage content creation jobs with outside writers and agencies.
Key Deliverables:

Delivery of effective marketing funnel content, from marketing qualified lead to closed sale based upon Corporates Marketing’s goals and targets.
Contribute to meeting strategy objectives for Corporates legal products/solutions.
Contribute to the achievement of customer engagement metrics.
Contribute to the support of website and social media traffic growth.
Support partnership and alignment with Enterprise Brand Marketing
Skills and Experience:

Bachelor’s degree in business, marketing or a related field.
4+ years in marketing content creation.
Experience in a B2B marketing organization developing integrated content and product marketing activities in an omnichannel environment.
Experience in the software, information services and/or relevant industries strongly desired.
Strong writing and editing skills with basic SEO understanding.
Strong collaboration and teamwork skills across multiple organizational levels and functions.
Strong analytical approach
Knowledge or experience related to the legal industry helpful but not required.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on thomsonreuters.com.
Locations
Carrollton-Texas-United States of America;Eagan-Minnesota-United States of America

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