Digital Strategy Specialist

Course Level:

Specialist

Duration:

30 Hours

Assessment:

Certification Exam 3 Hour

Price:

$2,920.00

Register Now

Reviews

5.00
( 5.0 out of 5 )

“The Professional Diploma was an ideal first qualification that could be completed quickly. Throughout my four months of study, I regularly emailed my E-learning Manager, used the DMI webinars to gain valuable industry knowledge, and communicated with fellow students easily via our class forum.”

4.50
( 4.5 out of 5 )

“Don’t stop learning! Understand your strengths and passions and move those forward. Put as much into practical use as possible.”

5.00
( 5.0 out of 5 )

The course is a great opportunity to get a broad overview of all aspects of a digital strategy. I found it really useful to understand a number of areas of digital and then focus in on a couple of areas that interested me most. Take your time in deciding what you would like to specialize in and then try to get as much experience as possible to back this up... 

I’d also recommend that you try to develop a network on the course with peers and colleagues, and take advantage of as much outside practice in your own time on the practical aspects of the course learnings.

4.50
( 4.5 out of 5 )

“I didn’t want to be a digital dinosaur. The digital landscape is constantly changing, but now I have the basic knowledge and skills to keep up and understand both offline and online touch points in marketing.”

4.50
( 4.5 out of 5 )

Each step I increased my skills and my role grew with them. Digital was a new and expanding area within my organization and increasing these skills allowed me to lead that expansion.

Professional Diploma in Digital Strategy & Planning


A specialist certification, this program is aimed at anyone involved in planning a digital strategy, or likely to be involved in this area in the future. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are social and customer service, big data and analytics, budget and resourcing, digital leadership and much more.

Why should I earn this certification?

Planning and strategy are key to any digital marketing campaign. Earning this certification will introduce you to digital communications, and help you develop a measured and well-considered strategy and coherent plan for an organization.

Through dynamic lectures and case studies, you will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills needed to create well-measured digital strategies that convert.

What will I accomplish?

Upon successful completion of a 3-hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you to stand out from the crowd as a strategy and planning specialist and will help boost and advance your career.  

Certified professionals will gain the knowledge and skills needed to plan and strategize digital campaigns that engage customers and increase sales for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile. 

Certified Digital Marketing Specialist - Strategy & Planning

81% of our graduates have been promoted since completing their course!

There are nine modules in the specialist certification:

  • Introduction to Strategy and Planning
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Social Customer Service
  • Budget & Resourcing
  • Big Data & Analytics
  • Digital Leadership
  • Strategy Formulation & Plan

Module descriptions: 

Introduction to Strategy & Planning

This module will introduce you to the Digital Marketing Institute’s 3i methodology and framework, which will enable you to plan and develop an effective strategy for your organization. You will learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting. 

Traditional Communications

The Traditional Communications module looks at communications before digital marketing became widespread and how it has evolved over the years. You will explore the strengths of traditional communication methods, as well as realizing its limitations. It will help you understand how to respond to a range of different situations and how digital communications can be integrated with traditional approaches.

Digital Communications

This module will introduce you to the concept of digital communications and how to use them to engage with an audience. You will also become familiar with the tools and timelines associated with a digital campaign and PR activities.

Digital Channels

The Digital Channels module will introduce you to the value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.

Social Customer Service

This module looks at using social media as a customer service channel, peer-to-peer community conduit and how what is happening online is critically important to businesses. You will learn how to identify challenges and tactical approaches required for social crisis management, develop social networks and understand how to sustain customer engagement, strategize, build, measure and scale an enterprise-level social customer service operation.

Budget & Resourcing

The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy. On completion of this module, you will be familiar with the key areas to consider when creating a budget for digital activities and understand the range of documentation required.

Big Data & Analytics

This module will provide you with a broad understanding of Big Data, Advanced Analytics and AI. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed. You will learn the elements and practices that make up an efficient analytical approach and the main considerations when constructing a formal analytics program for your business

Digital Leadership

The Digital Leadership module will guide you in your transition from a traditional to a digital strategy and empower you to mentor coach and lead your team in their digital marketing activities. You will learn how to bridge the gap between marketing and sales, act as a social leader, build and maintain awareness of your digital strategy and implement effective communication strategies. 

Strategy Formulation & Plan

The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program. It introduces you to methodologies for utilizing a SWOT Analysis to develop SMART objectives and create a coherent strategic plan for your organization.