Blog Content Strategy

Course Level:

Specialist

Duration:

2.3 Hours

Assessment:

Online Quiz

Price:

$32.00

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Blog with a Purpose


Course Syllabus

Presented by Ian Clearly, a recognized leader around the world in content marketing and marketing tech.

chapter 1

Introduction to the Course

  • 1. Welcome and What This Course Covers (3:59)
  • Course Downloads
  • Quiz - Introduction to the Course
chapter 2

Understanding Your Client and Their Goals

  • 2. Understanding Your Client and Their Objectives (2:50)
  • 3. Building Your Client’s Target Personas (4:09)
  • 4. Analyze Your Client’s Blog (2:01)
  • 5. Research Your Client’s Competitors (2:24)
  • Quiz - Understanding Your Client and Their Goals
chapter 3

Keyword Research

  • 6. Introduction to Keyword Research (3:04)
  • 7. Step 1 – Topic Research (3:27)
  • 8. Step 2 – Focused Keyword Research (6:03)
  • 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
  • 10. Bonus – Using Paid Tools (5:59)
  • Quiz - Keyword Research
chapter 4

Influencer Research

  • 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
  • 12. Finding Influencers Using Free Tools (5:57)
  • 13. Finding Influencers Using Paid Tools (5:04)
  • Quiz - Influencer Research
chapter 5

Building a Content Execution Plan

  • 14. Overview of Content Execution Plan (1:35)
  • 15. Setup Your Content Creation Process & Workflow (6:28)
  • 16. Define Your Team and Roles (1:57)
  • 17. Define Your Blog Post Guidelines (5:45)
  • 18. Select the Right Content Types for Your Articles (2:02)
  • 19. Build Your Content Calendar (2:35)
  • Quiz - Building a Content Execution Plan
chapter 6

Set Up Tracking

  • 20. Introduction to Goal Tracking (2:48)
  • 21. Setting Up Goals in Google Analytics (1:59)
  • 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
  • Quiz - Set Up Tracking
chapter 7

SEO Optimization

  • 23. Introduction to Optimizing Content (1:23)
  • 24. On-page Optimization of a Blog Post (6:36)
  • 25. Building Links (3:23)
  • 26. Using Email Outreach to Build Links (4:42)
  • Quiz - SEO Optimization
chapter 8

Content Promotion

  • 27. Why is Content Promotion Important? (1:42)
  • 28. Evaluate Your Client’s Current Content Promotion (2:41)
  • 29. Consider Content Pre-Promotion (1:51)
  • 30. Promoting Content via Social Media – PART 1 (5:08)
  • 31. Promoting Content via Social Media – PART 2 (2:46)
  • 32. Using Paid Promotion on Social Media (2:32)
  • Quiz - Content Promotion
chapter 9

Analyze & Optimize

  • 33. Monitor the Results of Your Strategy (6:38)
  • 34. Optimize the Strategy to Improve Results (6:57)
  • Quiz - Analyze & Optimize
chapter 10

Summary

  • 35. Summary (3:34)
chapter 11

Final Quiz

  • Final Quiz