Facebook Ads Targeting

Course Level:

Specialist

Duration:

2.6 Hours

Assessment:

Final Quiz

Price:

$36.00

Sign Up

Reviews

5.00
( 5.0 out of 5 )

“My knowledge of the digital field was broad, but theoretical only. In order to successfully build my company’s brand, I needed a deeper understanding of digital marketing, SEO and PPC advertising, in particular.”

5.00
( 5.0 out of 5 )

Love this resource, and looking forward to diving into some of the classes and courses being offered by Chief Internet Marketer.

Digital Marketing with Social Media


Course Syllabus

chapter 1

WHY Targeting is So Key

  • Introduction (2:07)
  • 1. Getting Started (1:31)
  • 2. Ad Breakdown 50% Content, 50% Targeting (3:13)
  • 3. Scaling Limitations: You're Always Limited by Audience or Budget (2:05)
  • Quiz - WHY Targeting is So Key
chapter 2

Custom Audiences

  • 4. Deep Dive into the 11 Types of Custom Audiences (30:55)
  • 5. Timeframe Breakdown (2:52)
  • 6. Naming Convention for Custom Audiences (4:42)
  • 7. Best Audience Sets to Start With (2:32)
  • 8. Using Event Audiences to Automate Lists (3:08)
  • Quiz - Custom Audiences
chapter 3

Lookalike Audiences

  • 9. What is a Lookalike Audience? (9:25)
  • 10. Which Custom Audiences Create the Best Lookalike Audiences (2:27)
  • 11. Strategy for Lookalike % (2:49)
  • 12. Naming Convention for Lookalike Audiences (4:55)
  • Quiz - Lookalike Audiences
chapter 4

Saved Audiences

  • 13. Demographics, Psychographics and Behaviors (13:36)
  • 14. Narrowing and Excluding (7:06)
  • 15. Geo Breakdown (4:12)
  • 16. Using Connections (5:08)
  • 17. Combo Audiences (4:29)
  • 18. Audience Sizing (5:00)
  • 19. Naming Convention for Saved Audiences (5:55)
  • Quiz - Saved Audiences
chapter 5

Ad Implementation for Freelancers

  • 20. Get ROI for Your Clients (8:54)
  • 21. Scaling: The 3 Ways to Grow a Custom Audience (2:19)
  • 22. Avoid Audience Burnout (5:33)
  • 23. Expanding a Lookalike or Saved Audience (3:32)
  • 24. Split Testing Audiences (5:19)
  • 25. Determining When an Audience is Not Performing (10:45)
  • Quiz - Ad Implementation for Freelancers
chapter 6

Conclusion

  • Wrap-up (1:55)
  • Templates to download
chapter 7

Final Quiz

  • Final Quiz