Google Analytics Class

Course Level:

Specialist

Price:

$74.00

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Reviews

5.00
( 5.0 out of 5 )

“My knowledge of the digital field was broad, but theoretical only. In order to successfully build my company’s brand, I needed a deeper understanding of digital marketing, SEO and PPC advertising, in particular.”

5.00
( 5.0 out of 5 )

Love this resource, and looking forward to diving into some of the classes and courses being offered by Chief Internet Marketer.

Digital Marketing Core Metrics


Course Syllabus

Presented by Jeff Sauer, known around the world as a Google Analytics and PPC guru.  Trained thousands of digital marketers on Google Analytics.

chapter 1

Lessons

  • Introduction (3:15)
  • 1. Web Technology (17:33)
  • Quiz - Web Technology
  • 2. Web Analytics Terminology (18:12)
  • Quiz - Web Analytics Terminology
  • 3. Getting Started With GA (12:48)
  • 4. Fundamentals of GA (12:15)
  • Quiz - Fundamentals of GA
  • 5. What We Can Do With GA (11:21)
  • Quiz - What We Can Do With GA
  • 6. Your GA Account (25:20)
  • Quiz - Your GA Account
  • 7. Navigating GA UI (22:18)
  • Quiz - Navigating GA UI
  • 8. Audience Reports (37:05)
  • Quiz - Audience Reports
  • 9. Acquisition Reports (17:07)
  • Quiz - Acquisition Reports
  • 10. Behavior Reports (15:29)
  • Quiz - Behavior Reports
  • 11. Conversion Reports (19:20)
  • Quiz - Conversion Reports
  • 12. Account Administration (29:26)
  • Quiz - Account Administration
  • 13. Summary (1:52)
chapter 2

Final Quiz

  • Final Quiz