Digital Marketing Fundamentals

Course Level:

Professional

Duration:

2 Hours

Price:

$41.00

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“My knowledge of the digital field was broad, but theoretical only. In order to successfully build my company’s brand, I needed a deeper understanding of digital marketing, SEO and PPC advertising, in particular.”

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Love this resource, and looking forward to diving into some of the classes and courses being offered by Chief Internet Marketer.

Get the right answers to your Digital Marketing Questions


Course Description

This course offers proven Digital Marketing tools, tips and tactics to help business owners and freelancers sell more of their products or services to more people, for more money, more often. Take this course to learn to confidently select the right digital marketing channels and tactics; ask the right questions of your team/agencies and to properly measure and optimize your campaigns for top performance.

Presenter:  Salim Holder

Global brand builder with unprecedented results revitalizing failing Fortune 500 brands and startups.

29 Videos and 2 Hours of great content on Digital Marketing Fundamentals.

Course Syllabus

Chapter 1: Introduction

  • 1. Welcome (1:23)
  • Course Downloads
  • 2. Business Analysis Intro (1:03) Free
  • 3. Determine How to Measure Success (3:13)
  • 4. Know Your Business (8:04)
  • 5. Set Your Objective (3:09)
  • Quiz: Chapter 1: Introduction

Chapter 2: Eliminating Bias

  • 6. Know thy Consumer Intro (0:51)
  • 7. Eliminating Bias (0:36)
  • 8. Think with Google Walk Thru (6:59)
  • 9. Facebook Insights Walk Thru (4:24)
  • 10. Review and Testimonial Walk Thru (1:53)
  • 11. Create a Customer Profile (4:29)
  • 12. Picking A High Value Target (2:31)
  • 13. Articulate Your Value Proposition (2:26)
  • Quiz: Chapter 2: Eliminating Bias

Chapter 3: Selecting the Right Tactic and Channel

  • 14. Selecting the Right Tactic (4:01)
  • 15. Search Intro (4:08)
  • 16. Identifying High-Value Keywords (4:58)
  • 17. SEM (6:46)
  • 18. Organic Search
  • 19. Social Media Marketing (7:23)
  • 20. Influencer Marketing (5:45)
  • 21. E-Mail (6:34)
  • 22. Align Tactics with Your Objective (0:37)
  • Quiz: Chapter 3: Selecting the Right Tactic and Channel

Chapter 4: Measure results

  • 23. Evaluate KPIs (1:48)
  • 24. Where Can I Find the Results (7:07)
  • 25. Conversion Optimization (4:50)
  • 26. Additional Tips (1:39)
  • Quiz Chapter 4: Measure results

Chapter 5: Test and Learn Mindset

  • 27. Test Learn Mindset (2:47)
  • 28. A-B Testing (4:39)
  • Quiz: Chapter 5: Test and Learn Mindset

Chapter 6: Conclusion

  • 29. Congratulations (1:31)
  • Final Quiz

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