SEO is a culmination of steps. You must understand that SEO doesn’t bear it’s fruit right away - it can take time to see results.
SEO is in essence a search engine verification process of the content you create. The search engine optimization helps guide the “search engine bots” to your content. They gather data and scrutinize the text and anything pertaining to it. Through this process, search engines are able to rank your content and match it with any keywords that a person searching may use.
Audit Your Online Presence
You shouldn’t be jumping to make any radical SEO changes just yet. Evaluate the current SEO of your website or blog.
Websites such as ‘Website Grader’ or ‘Moz’ can give you a hand with auditing your site.
This is what you are trying to rank for and what people type into the search engine. Keywords can be found in a number of places
Within the content you publish;
Do some keyword research. Use the search engine like you’re trying to find your business or your website. What keywords would you type in? What keywords auto-fill? You can also utilize Google Keyword Planner to find relevant keywords you could use and their search volumes.
Keep coming up with fresh and relevant content on your page. Make sure it all coincides with the overall theme of your website (i.e. if you’re publishing content about cooking, don’t veer off course and start publishing about car related topics.)
Avoid keyword stuffing. Write with the reader in mind, the keywords should naturally place themselves within the text. When you put too much emphasis on keywords, it can actually work against you in terms of SEO efforts.
Include external links within the text that supports your information. Link to popular and trustworthy sites that reaffirm your content.
Internal should also be included, just don’t rely on them too heavily.
Other trustworthy content developers linking to your page increases your authority on the web, which also improves SEO ranking. This can be achieved by guest posting, or staying active in other communities and providing links to your relevant content.
Your web page should load fast. If you don’t do it, your competitors will.
Mobile friendliness is another big aspect in SEO performance. People are accessing the internet from their smartphones more often than from their desktops or laptops. Google took note of that and changed their search algorithm. Websites that are mobile friendly will now rank higher than their non-mobile friendly counterparts.
Don’t Forget About It
SEO is a never ending process. You constantly need to be on your toes and analyzing your performance.