Ace Cash Express is looking for a Senior Manager Digital Marketing - Irving TX

The Senior Manager, Digital Marketing is responsible for leading digital marketing and customer acquisition ACE’s e-commerce business. This position will lead initiatives focused on digital search presence, customer acquisition, optimizing marketing campaigns, marketing mix planning and channel economics. A very heavy emphasis on ROI marketing and ROAS is expected.
This position reports to the Director, Digital Marketing.

Duties and Responsibilities

• Direct and oversee all aspects of digital customer acquisition including the development and execution of current and new online marketing campaigns
• Manage growth of emerging marketing channels (display, paid social) including audience segmentation, creative selection and implementing test programs.
• Own ACE’s digital search strategy on SEO, Paid Search and Local Search.
• Lead, develop, and mentor team of digital marketing specialists and channel managers.
• Manage significant portion multi-million dollar digital marketing budget. Develop recommendations on marginal spending decisions based on LTV economics and potential of each channel.
• Own and drive strategy for ACE’s digital marketing acquisition campaigns to drive profitable incremental revenue growth.
• Develop and execute bidding strategies balancing ROAS requirements with market share gains.
• Periodically conduct competitive analysis to be aware of industry landscape and provide recommendations where necessary.
• Lead web optimization and testing strategy of online marketing campaigns; identify customer behavior trends using a number of web analytics tools (Clicktale, Google Analytics, Adobe SiteCatalyst, Adobe Target)
• Perform analysis on website traffic from digital marketing sources, identify important data points, generate actionable insights and provide recommendations for improvement
• Lead the design and execution of analytically sound marketing tests (A/B or multivariate); drive click-through rate and conversion rate improvements across online marketing campaigns
• Periodically analyze, report and optimize performance by campaign, state, device and product
• Stay current with SEO, SEM, digital marketing, and industry trends, understand implications to ACE’s business
• Work collaboratively with cross-functional teams including Creative, BI, Product Management, Analytics, Operations, Risk, Legal/Compliance and IT
• Assist with the development of monthly business reviews for executive management presentations; participate in annual budget development process. 

• Requirements

  • Bachelors’ degree in quantitative field (economics, mathematics, finance, statistics, engineering, business) required. Master’s degree preferred.
  • Ideal candidate will have a minimum of 5+ years of digital marketing experience and must have expert knowledge of paid search, display and paid social marketing.
  • 5+ years of experience with consumer web analytics.

• Skills and Knowledge

  • Expert knowledge of Google Adwords, BingAds, and Yahoo! Gemini required.
  • Working knowledge of web analytics solutions like Adobe SiteCatalyst or Google Analytics preferred.
  • Must be proficient in Microsoft Office suite, particularly Microsoft Excel, Word, and Powerpoint.
  • Proven track record of managing successful online marketing campaigns, leading teams, and working successfully with all levels of the company.
  • Self-starter and independently driven with a willingness to take initiative and work well with ambiguity
  • Innate desire to learn, grow, and develop, with interest in upward mobility
  • Entrepreneurial mindset supported by a strong business judgement and work ethic
  • Creative, seeing opportunities in existing programs and working to exploit them
  • Committed to marketing best practices
  • Collaborative and communicative by nature
  • Outstanding organizational and planning skills, as well as verbal and written communication skills
  • Meticulous attention to detail is required
  • Able to effectively handle multiple projects and prioritize as needed

• Job Type: Full-time

  Salary: $90,000.00 to $110,000.00 /year

  Experience:

  • Conversion Optimization: 1 year (Preferred)
  • Digital Marketing: 5 years (Required)
  • Google AdWords: 1 year (Preferred)
  • Google Analytics: 5 years (Required)

  Education:

  • Bachelor's (Required)