Associate Director of Digital Marketing for Galen College of Nursing - Louisville KY

Job Highlights

Galen College of Nursing
Louisville, KY
Posted: 11/23/20
Requirements: Bachelor’s degree education & 8 years experience

Description

SHIFT: No Weekends

SCHEDULE: Full-time

Galen College of Nursing is a vibrant and growing, single-purpose nursing college focused on expanding access to quality nursing education. Our culture is at the forefront of everything we do. Galen’s fundamental goals are to be the best place for nursing education and the best place to work and one cannot be true without the other.

At Galen College of Nursing, we want to ensure your needs are met. We offer a variety of comprehensive medical, dental, and vision plans along with some unique benefits including:

  • Tuition Reimbursement/Assistance Programs
  • Paid Personal Leave
  • 401k (100% annual match – 3%-9% of pay based on years of service)
  • Identity Theft Protection discounts
  • Auto, Home, and Life Insurance options
  • Adoption Assistance
  • Employee Stock Purchase Program (ESPP)
As you consider joining Galen, please carefully consider how you will model the culture we embrace and look to sustain. A culture where good ideas can come from anywhere and transparency is vital. Respect, accountability and integrity are non-negotiables, and commitment is created and sustained through the development of all employees. We care about each other and our students. We look for ways to exceed expectations and we are always looking for ways to improve and grow, while delivering the promise of extraordinary nursing education, matched only by a commitment to our students’ success. If you feel our culture aligns with your strength of experience, attitude and authentic desire to work with great people to help changes lives, we’d love to talk!

Galen College of Nursing is looking for an Associate Director of Digital Marketing to be responsible for the planning, development and implementation of Galen’s digital marketing strategy while collaborating with the team to successfully execute our overall integrated marketing plan.




Responsibilities:

  • Plan and place all digital media working with partner agencies as well as in-house placement.
  • Collaborate with Vice President of Marketing & Communications to develop and execute Galen’s integrated advertising plan, including traditional channels, to meet college enrollment goals, tracking key KPI’s, ROI, and budgets.
  • Track and manage data to consistently improve lead generation channels across all mediums (digital and traditional) and assess and report performance on weekly, monthly and ad hoc basis.
  • Manage Digital Marketing Specialist and collaborate with other team members in the oversight and execution of all organic social media and content to support brand development and engagement goals
  • Collaborate with external and internal teams to enhance the usability, design, content and conversion of website and landing pages, advising on content/features to appeal to target segments and increase the sites’ effectiveness as a lead generation channel
  • Oversee website SEO, executing changes to ensure high organic search rankings
  • Effectively collaborate with agencies, other outside vendor partners, marketing team members, and internal cross-functional teams
  • Brainstorm new and creative growth strategies
  • Research, evaluate and recommend emerging technologies to enhance the overall integration strategy, providing thought leadership for adoption

Qualifications

  • Bachelors degree in marketing or related field
  • 8+ years of experience with proven skill in developing and implementing digital marketing strategies
  • 5+ years of experience managing and placing highly effective, paid social media advertising, display campaigns, PPC, and email marketing
  • In-depth knowledge of digital marketing channels and online marketing strategy
  • Solid knowledge of SEO strategy and Google Analytics
  • Data analytics expertise, overseeing all advertising reporting requirements
  • Knowledge of web design procedures and best practices
  • Creative and critical thinker with a great eye for quality creative execution and problem solving
  • Understanding timelines that advance in a fast-paced environment and the ability to make progress without clearly outlined steps
  • Strong initiative and work ethic, with the ability to multi-task and work autonomously
  • Team player with strong written and verbal communication skills
  • Experience with A/B and multivariate testing a plus
  • CRM experience a plus
  • Sense of ownership and pride in your performance and its impact on Galen’s success




Galen College Values:
Inclusivity: I foster an environment that provides opportunity for every individual to reach their full potential.
Character: I act with integrity and compassion in all I do.
Accountability: I own my role and accept responsibility for my actions.
Respect: I value every person as an individual with unique contributions worthy of consideration.
Excellence: I commit myself to the highest level of quality in everything I do.


We are Galen College of Nursing. Our focus is nursing education and our students’ success is all that matters. We offer a unique educational experience we call Pure Nursing. Our knowledgeable and caring faculty and staff take personal interest in helping our students achieve their goals. Galen College is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Baccalaureate and Associate Degrees. The baccalaureate degree in nursing program at Galen College of Nursing is accredited by the Commission on Collegiate Nursing Education (CCNE), and the associate degree program is accredited by the Accreditation Commission for Education in Nursing (ACEN). For complete information related to Galen’s accreditation status, please visit our website


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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