Digital Marketing Analyst - Durham NC

JOB DESCRIPTION

Think about the last time you searched Google, Amazon, Yahoo or Bing to purchase a product. Have you ever thought about who creates the Pay Per Click (PPC) advertisements you are seeing in the search results? Do you wonder how many people actually click on those ads? Are they profitable? Were those specific ads targeted to you based on your demographics or shopping habits?

As a Digital Marketing Analyst, your role will center on work that is fast-paced and autonomous, set within a supportive team structure. The goals are to develop and maintain effective paid search campaigns for your clients, and based on the performance data, continually optimize through ad copy testing, keyword analysis and bidding strategy. Quantitative goals and clearly defined objectives are determined for each campaign within each client account; you will be able to measure the impact of your work upon the growth of your clients’ businesses. If you have an analytical mindset, ability to learn and drive to succeed, we will train you to become a savvy, digital marketing expert!

We invest in a structured, individually-paced training regimen through which you will learn to create and manage paid search advertising campaigns for clients. You will become well-versed in advertising platforms such as Google Analytics and Google AdWords, as well as our internal suite of proprietary tools. We invest in you so you can deliver your best to our clients, who continue to trust the growth of their eCommerce business to us. Win-win-win.

If you have strong analytical abilities, a passion for delivering exceptional client service, and a history of high performance and leadership, you could be our next ROI’er!

ESSENTIAL RESPONSIBILITIES

• Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
• Assist clients with meeting ROI expectations by performing ad copy testing and keyword analysis.
• Implement successful bidding strategies and effective keyword management.
• Continually monitor, revise, and optimize ad text as necessary.
• Communicate regularly with clients on status, timeline, budget deliverables performance reporting and competitive intelligence analysis.
• Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client websites.
• Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly.
• Performing other duties as assigned.

• Bachelor’s degree in Business, Marketing, Economics, Supply Chain or a related field from an accredited university
• Proficient in Excel