Digital Marketing Coordinator In Madison - Madison WI

The Digital Marketing Coordinator plays a key role in supporting digital marketing initiatives, including all facets of website content management, email campaign execution, digital product assortment, and social media campaigns. You will be responsible for multiple brand websites with unique digital marketing needs that requires project management and timely execution in a fast paced, deadline driven environment. Essential Job Responsibilities Website Maintenance and Optimization (40%) Work closely with web creative and brand teams to manage and update homepage, landing pages, blog content, and site content areas Own the management and execution of product merchandising and categorization strategies in content management systems Ensure product details, imagery, and pricing accuracy across all site areas and marketing programs Email Campaign Execution (20%) Under the supervision of the Digital Marketing Manager: Execute promotional email campaigns Create and upload email content into email management system, schedule for distribution, gather approvals, and audit for accuracy Execute the seasonal updates of triggered and transactional email campaigns Online Channel Support (20%) Coordinate campaigns and promotional activity across website, email, social media and other online programs Assist product teams in loading product data to PIM to allow products to be leveraged across digital channels Multichannel and Departmental Support (15%) Set-up and coordinate tracking codes across digital channels Actively participate in cross functional team meetings with product, sales, and marketing teams to ensure accurate reflection of product assortment and marketing messages Develop and document processes to improve work flow efficiencies Coordinate best practice sharing and project coordination with colleagues across the Dorel Sports teams Other Duties Assigned (5%) Follows internal controls and company policies as set by company and job function. Contributes to the success of company by leading or assisting with other projects and tasks as assigned. Minimum Requirements BS/BA degree in related field with 1- 3 years of experience in marketing related organization Experience with web analytics and ecommerce/digital marketing Detail-oriented with solid communication skills Previous experience with web analytical tools or equivalent aptitude Strong knowledge/experience with Microsoft Office products, especially MS Excel Strong interest in emerging trends in ecommerce, internet marketing, and technology Working knowledge of HTML and Adobe Dreamweaver a plus Possess organized workflow methods to successfully meet deadlines and balance priorities Ability to acquire and maintain working relationships with vendors and colleagues in the field Ability to work both independently and as part of a team Creative problem-solving skills Ability to travel occasionally Environmental Factors Must be able to sit for extended periods of time. Must be able to use a computer keyboard and view a monitor for extended periods of time. Essential Physical Demands and Frequency Standing: Frequently Driving: Yes Sitting: Frequently Bending: Frequently Lifting: Occasionally up to 50 lbs. unassisted Twisting: Frequently Other: Long periods of computer screen time Other: Push/Pull occasionally to move boxes.