Digital Marketing Director - Charlotte NC

Title: Digital Marketing Director
Job Location: Charlotte, NC
Education Level: 4 Year Degree
Job Category: Marketing

Position Overview:
The Director of Marketing will be responsible for the development and deployment of national and local marketing/advertising/media plans to drive sales through customer acquisition and support customer retention efforts. Responsibilities will also include development of media budgets and brand campaign end to end from execution to measurement.

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Primary Responsibilities:

• P&L ownership and management of marketing level advertising funds
• Manage and develop junior marketing members to support the execution of local and national marketing plans
• Develop integrated 12-month marketing and media plans to drive sales growth across the companies network
• Work with agency partners to create and deploy effective advertising and promotional creative across digital and direct response tactics inclusive of paid search, paid social, programmatic display, programmatic audio/video, direct mail, radio, billboards
• Monitor and collaborate with analytics team to use weekly/monthly sales data to inform media and message plans to make adjustments to maintain strong sales growth
• Be influential in presenting and gaining support for marketing plans across multiple constituents such as operations, digital, analytics, and executive leadership.
• Highly articulate in both oral and written communications, with the interpretive/ analytical skills to convert charts, graphs and research findings into a story appropriate for leadership level audiences

Requirements:

• Bachelor's degree in marketing, finance, economics or related field; Preferred MBA or commensurate experience.
• 7+ years of relevant experience; Strong marketing background with proven results
• Ability to translate data into actionable marketing plans
• Conceptualization and implementation skills relating to new strategies
• Strong understanding of digital media across paid search, paid social, and programmatic buying
• Solid organizational communication skills and institutional knowledge
• Solid knowledge of franchise operations a plus
• Strong written and verbal communication skills
• Collaborative working style to interface with multiple business partners
• Ability to create and deliver presentations to senior management/leaders

Job Type: Full-time

Salary: $130,000.00 to $135,000.00 /year

Additional Compensation:

• Bonuses

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Relocation assistance

Schedule:

• Monday to Friday
• 8 hour shift