Digital Marketing Job For GNC - Pittsburgh PA

The Digital Marketing Manager is responsible for developing and executing performance marketing plans across numerous platforms. This role serves as the primary point of contact for paid search, SEO, and affiliate marketing agencies, as well as internal and external partners and stakeholders, and cross-functional eCommerce and Marketing activities.

Essential Duties and Responsibilities

• Act as the in-house expert on paid search, SEO, and affiliate marketing.
• Manage the development and implementation of digital marketing strategies that optimize marketing effectiveness and enhance user experience.
• Track performance of digital marketing programs and collaborate with agency partners.
• Partner with cross-functional teams to develop and execute marketing plans, programs, and campaigns across various digital channels.
• Drive traffic and execute promotional campaigns to increase revenue on GNC.com.
• Develop and implement digital marketing plans to support major brand and product launches in order to maximize sales and impression share.
• Identify and develop partnerships outside of the current GNC ecosystem to drive sales and enhance the GNC Brand in the market.
• Additional duties as assigned.

Job Specifications

• Bachelor's Degree in Marketing or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• Advanced degree (MBA, Master's) preferred
• 6+ years progressive performance marketing experience required
• Experience with Google Analytics or other digital marketing analytics providers required
• Google AdWords certification preferred
• 2+ years in a leadership role (direct or indirect)
• Prior managerial/supervisory experience preferred
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines and reporting
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Ability to read, write, and comprehend simple instructions, short correspondence, and memos
• Ability to work overtime as necessary

General Nutrition Centers International is an Equal Opportunity Employer

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