Digital Marketing Job For Pier 1 Imports - Arlington TX

The Digital Marketing Manager will be responsible for all ad display, online video and social media (paid & organic) strategic planning and execution to drive brand consideration as well as traffic to both stores and online. The Digital Marketing Manager will be responsible for the planning, implementing, monitoring and optimizing programs in these channels. The ideal candidate will be a highly motivated and analytical, with strong leadership, entrepreneurial, communications and problem-solving skills. 
Duties & Responsibilities 

Responsible for driving traffic to support store and ecommerce revenue & profitability goals. 
Responsible for establishing channel budgets and leveraging analytics to drive return on ad spend (ROAS) and cost-per-acquisition (CPA). 
Will own and manage the relationship with agency partners & vendors. 
Development of initial and ongoing digital advertising strategy & media plans based on company goals (branding, engagement, sales, acquisition, etc.) using search, premium display, rich media, video, e-publishing and other digital advertising tactics. 
Design and ongoing optimization of marketing campaigns/programs leveraging digital. 
Develop social media growth strategy and ongoing brand communication plan. Reporting and insights for all digital advertising including weekly/monthly dashboards. 
Develop and implement a "Test & Learn" approach for expanding paid programs in a profitable manner. 
Coach and mentor team members to help them grow professionally. 
Education & Experience 

Bachelors' degree in Marketing, Business Administration or related field 
3+ years experience managing large digital marketing programs including financial responsibility 
Strong knowledge of digital marketing including emerging trends and capabilities 
Expert knowledge of programmatic buying, upper-funnel brand advertising and social advertising 
Highly analytical with proven ability to think strategically 
Highly motivated with the ability to function independently and solve problems creatively and quickly 
Excellent written, oral communications and presentation skills, including executive level experience 
Ability to build and maintain solid working relationships with business partners and other team members