Digital Marketing Manager In Garland, Texas - Garland TX

Summary:

We are creating a financially inclusive world by digitizing and mobilizing loans between friends and family. Zirtue offers the first relationship-based lending application that simplifies loans between friends, family and trusted relationships with automatic ACH loan payments.

At Zirtue, we’re using fresh thinking and cutting-edge technology to make unsecured personal loans between friends, family and trusted relationships honest, secure, simple and accessible. 

The result is an exciting new approach to credit lending that has the potential to radically expand credit access and improve the lives of millions of consumers while increasing the profits of thousands of businesses, shaking up a multi-billion-dollar industry in the process.

Job Description:

We are looking for a Marketing Growth Hacker and Digital Acquisition Manager to join our startup team to manage and grow our digital acquisition channels. Bonus if you have startup experience in mobile applications and/or FinTech.

You will be responsible for the performance of Zirtue’s user acquisition function. You’ll be in charge of managing the day to day and long-term customer acquisition strategy—from channel strategy and segmentation, to funnel optimization and analytics. The role requires a deep knowledge of online and digital advertising platforms, growth best-practices, analytics tools, and market research.

Key responsibilities: 

• Build and manage multi-channel attribution digital media mix models and manage marketing budget. 
• Manage the day to day media buying, optimization, and analysis of online and mobile acquisition channels including but not limited to Paid Social, Search, Marketing Hacks. 
• Manage team, agencies, and data partners to drive incremental scale and efficiency for Zirtue’s performance marketing campaigns. 
• Consistently innovate on user acquisition targeting, creatives, and landing page strategies that drive user acquisition and value. 
• Optimize Zirtue’s user acquisition strategy based on projected CAC, LTV, MRR and other key business objectives. 
• Build and maintain strategic relationships with key acquisition partners such as Apple, Facebook, Twitter and Google. 
• Identify new partners, platforms and optimization opportunities to drive campaign performance 
• Provide media planning expertise for brand campaign launches. 
• Drive rapid multi-variant testing and analysis to uncover data-driven insights that inform acquisition strategy. 
• Conduct and present competitive analyses and market research 
• Manage and optimize budget to drive higher conversions and lower acquisition costs.

Characteristics of a successful candidate: 

• MBA or equivalent experience in performance marketing with at least 5 years achieving user growth acquisition or performance objectives for mobile applications, preferably a FinTech application. 
• Understanding and appreciation for digital brand marketing, communication strategy, design, and user experience (UX). 
• Exposure to market research, consumer surveying and randomized experimentation. 
• Organized, adaptive, detail-oriented, curious, thoughtful, ethical, independent and ambitious.
• Quantitative and analytical with careful attention to detail and excellent written and oral communication skills. 
• Ability to think strategically and provide high-level input, but not afraid to roll up your sleeves and work quickly, in a fast-paced, ambiguous and fast-changing environment. 
• Experience working at a mobile/FinTech startup a plus. 
• Well versed in AppsFlyer, Google Analytics, Excel and PowerPoint 
• Increase unoptimized conversions by 3x

If you meet the qualifications above, please apply with your most recent resume for consideration!