Digital Marketing Manager Job In San Antonio - San Antonio TX

San Antonio Shoemakers (SAS), a San Antonio, Texas based company, has been in business for over 40 years and has developed a reputation as a premier American manufacturer of high quality comfort footwear.

Position

SAS has an opening for a Digital Marketing Manager who is highly motivated, creative individual with experience and a passion for coordinating Marketing efforts.

Job Responsibilities

• Participate in the development and implementation of online marketing strategy.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns and make resulting conclusions and recommendations.
• Manage tracking and reporting of search-related activities and provide analysis.
• Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
• Conduct financial modeling for online marketing programs or Web site revenue forecasting.
• Plan and execute performance based digital ad spend while maintaining target metrics.
• Assist with the coordination and execution of paid search campaigns (creative creation and placements).
• Track marketing channel performance across email, web and paid media.
• Research and report trends in digital marketing.
• Perform ongoing keyword research, discovery and optimization; review and analyze data to identify trends and insights to maximize SEO/SEM.
• Prepare, coordinate, and publish online content on a timely basis.
• Identifying areas where efficiencies can be implemented to increase resource utilization and overall Marketing program ROAS.

Job Qualifications

• Extremely organized and detail oriented with excellent verbal, written and interpersonal.
• Highly motivated with strong analytical and attention to detail skills.
• Mature, responsible, and self-motivated with a strong work-ethic and follow through.
• A self-starter who enjoys taking on new challenges to expand his/her role.
• Willing to get involved in anything and everything with an “It Can Be Done” attitude.
• Able to multi-task handling several projects, while working independently or with a team.
• Proficient in Microsoft Word, Excel, Outlook and Power Point.
• Self-starter that desires to take initiative.
• Ability to work in a fast-paced, open work-space environment.
• Ability to work well with a team or autonomously.
• Enjoys a fast-paced environment.

Physical Requirements

• Must be able to lift 15 lbs.
• Must be able to sit or stand for 8 – 10 hours.

Education & Experience Requirements

• 4 year degree and 5 years work experience required.
• Google Adwords experience required.
• Experience with Brightedge or other SEO platform is a plus.
• Proficient in reading and reporting google analytics.
• Experience writing content for digital campaigns using keywords.

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