Digital Marketing Manager - Baltimore MD

Job Highlights

Baltimore , MD
Posted: 8/27/19
Requirements: 3 years experience
The person in this role will be responsible for managing the execution of all paid media across the market to ensure clarity, alignment and measurement throughout all digital touchpoints and channels. They will be responsible for managing digital activities ensuring that opportunities, best practices and learnings are shared and communicated across the organization. In addition, this person works closely with the digital agency to ensure strong synergies between media plans and optimize across the different channels to drive day-to-day and long-term performance (Social, Programmatic Display, Video, Mobile, SEM, and Custom Digital Media).

Essential Functions
    • Cross- functional digital management in the market to ensure clarity, alignment and measurement across all touchpoints and channels.
    • Manage the digital agency relationship to create strong synergy between media plans and optimize on multiple paid channels and activations to drive day-to-day and long-term performance (Paid Social, Display, SEM, Video, Custom digital partnerships etc.)
    • Work closely with the regional team to align to digital strategy and measurement to ensure best in class execution.
    • Define and develop paid social strategies and innovative thought leadership as it relates to testing new social platforms that tie to overall brand objectives.
    • Work closely with our social and media partners to keep up with key trends, new features, and to ensure we are optimizing on each of the digital platforms.
    • Manage the paid search strategy and continually update messaging to ensure high quality scores and relevancy.
    • Understand and develop programmatic display, video and mobile strategies to ensure high quality ad placement and top notch performance
    • Work with agencies to design and implement new digital activations for test and learn campaign plans to understand drivers of response and value.
    • Partner with Analytics team to set relevant KPIs and targets to measure against each digital channel and activation to ensure internal targets are being met.
    • Define clear digital strategies that will be used for store traffic drivers vs. online traffic drivers
    • Develop innovative strategies to drive store traffic through the national media budget.
    • Identify the segmentation and targeting strategy on a promotion and campaign basis across all digital activations to meet goals and objectives.
    • Partner cross-functionally with both internal and external teams to ensure that digital is aligning with the goals of the organization.
    • Partner closely with Brand Marketing Coordinator to ensure that digital campaigns are aligning to media campaigns and integrated partnership activations.
    • Create and manage the digital marketing calendar for a month-to-month snapshot of campaigns, content and imagery.

Educational Background: Bachelor’s degree in Marketing, Communications, Business or other applicable areas of study

    • 3-5 years of digital marketing experience
    • Experience managing paid media activities across multiple platforms and channels
    • Must have experience working at a media agency or managing agency relationships
    • Experience in executing paid search, display, paid social and other paid digital media channels
    • Ability to collaborate with internal partners, including teammates, business units, and subject matter experts to develop an understanding of both current and new initiatives across the organization
    • Measure campaign performance and identify trends and opportunities for improvements and make data-driven decisions
    • Identify and develop new opportunities to drive traffic, increase reach, acquire new customers, and increase sales.
    • Proactively develop external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of the digital marketing investments.
    • Ability and experience managing multiple projects at once to meet the goals and objectives of the organization
    • Exceptional communication skills—verbal, written, and interpersonal.

Personal Competencies
    • Accountable– Makes and meets commitments. Has a passion for excellence
    • Respectable – Treats others with respect. Actively supports a diverse work environment. Builds positive work relationships.
    • Speed – Has the ability to work in a fast-paced environment and shift from project to project
    • Passionate – Sets aggressive goals and celebrates progress. Continually strives to be best in class.
    • Vision – Creates clear, simple and focused strategy and goals. Build trust and commitment through communication. Energizes and excites others.

Computer Skills
    • Proficient in Microsoft Office, Excel, PPT
    • Knowledgeable of Google Marketing Platform, Google Ads, Adobe/Google Analytics and Facebook Business Manager

If you are interested in this position, please send your resume to
  • Seniority level

    Mid-Senior level
  • Employment type

  • Job function

  • Industries

    Luxury Goods & Jewelry
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