Digital Marketing Manager - Portland OR

The Digital Marketing Manager is responsible for the development and management of the company’s digital marketing strategy and execution, including programs and campaigns. The candidate will supervise digital marketing team members and 3rd party agencies and lead all activities with digital marketing, including but not limited to website, landing pages, email marketing, SEO/SEM (organic and paid), affiliate, display, and social marketing (organic and paid). Collaboration with all members of the eCommerce team and cross-functional partners is a critical aspect of this role. Cross-functional Teams include Marketing and Merchandising. The candidate’s primary focus is to drive customer acquisition and retention (for online stores and brick-and-mortar stores), build revenue profitably across online channels, manage budgets, and continually improve return on investment. Must have experience with online marketing driving traffic to both eCommerce websites and physical stores. Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion, and financial results. Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.

NOTE: Company headquarters are in Albany, OR.  With the right applicant, this job can be done mostly remote, with 1 or 2 days per week at the headquarters office.

Essential Functions

• Develop and execute digital marketing strategy across all digital media channels from concept to launch
• Lead and manage all aspects of digital marketing including website, landing pages, Email marketing, SEO/SEM (organic and paid), Affiliate, Display Re-Targeting, and Acquisition, Shopping Comparison Engines, and Social (organic and paid).
• Manage digital marketing team and agencies; set and maintain clear specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
• Manage marketing-related software platforms and tools; become an expert user on each.
• Partner with cross-functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Marketing, Merchandising, and other functions.
• Develop new digital marketing programs to better acquire and retain customers. Align schedule with the master Marketing calendar.
• Develop digital marketing roadmap including optimization of existing channels and development of new and ensure that plans are executed in conjunction with associated tactics
• Build and maintain digital marketing budget aligned with overall business objectives and report on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on a regular basis
• Provide analytics on the effectiveness of all digital marketing channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
• Lead implementation, usage, and maintenance of new analytics systems in collaboration with partners including attribution modeling in order to gain better insights into the effectiveness of digital marketing.
• Lead effort for landing page optimization and other forms of a/b and multivariate tests associated with digital marketing focused on improving click-through and conversion rates.
• Evaluate all associated digital marketing partners, vendors, and publishers for effectiveness and contribution to business and digital marketing efforts.

Supervisory Responsibility (if applicable)

·       Supervise, train, and develop department associates.

·       Assist with hiring employees and conduct training.

·       Execute timely performance reviews, evaluate employee feedback, and identify opportunities for improvement.

·       Set and regularly review annual goals for self and subordinates.

·       Involve non-supervisors in projects or meetings.

Required Skills and Abilities

·       Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change

·       Excellent written and verbal communication skills

Education and Experience

·       Bachelor’s Degree, preferably in Marketing and/or Business

·       5+ years experience in digital marketing and marketing analytics

·       5+ years within a retail environment; Farm and Ranch experience a plus

·       Experience managing digital marketing staff and agencies

·       Extensive experience in digital marketing tools including Email Service Providers, Search Engine Marketing Platforms, Social Marketing tools, Web Analytics; experience with attribution modeling tools such a plus.

·       Strong business, project management, data analysis, and interpretation skills

·       Extraordinary collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus

·       Strong Microsoft Office skills, especially Excel, PowerPoint, and Word

·       Self-starter and able to solve complex problems