Digital Marketing Manager - Nashville TN

Zeta Global is seeking a Digital Marketing Manager to join our dynamic Marketing department. In short, our ideal candidate is a data savvy performance marketer with hyper focus on acquisition marketing. In addition to being highly analytical, it’s paramount to have excellent communication skills, and a willingness to roll up sleeves and constantly dive deeper into the demand opportunity at hand.

The particular areas of focus for this role are campaign delivery across all digital platforms, analytics measurement and campaign optimization. Using various tools to derive customer data across websites (desktop & mobile), social media, email and customer relationship management databases, the candidate will deliver optimized, performance marketing campaigns that trigger engagement across every point of the customer lifecycle.

Also, with working on high visibility product and vertical acquisition initiatives, the Digital Marketing Manager will work cross-functionally with our product teams, internal sales/account management, creative, strategy, tech, and project management teams. Executing both overarching brand campaigns and targeted, demand driving product campaigns, they will work across each of these teams to ensure continued utilization of the right message, to the right audience, and on the right channel.

The Digital Marketing Manager will report to the Senior Marketing Manager.

Responsibilities

CAMPAIGN DEVELOPMENT AND EXECUTION:

• Develop, implement, operate, and grow performance marketing campaigns; managing to both engagement and response rate targets
• Plan, implement, optimize, and analyze digital channels (web, content, social, SEO/SEM, PPC, email, etc)
• Collaborate with content and design team to develop and execute channel assets, promoting across multiple channels (website, content syndication, email, social media, etc.)
• Manage and optimize lead flow across marketing touchpoints to help drive pipeline
• Conduct in-depth analysis of campaign performance and optimize based on results
• Identify opportunities with current or new partners/publishers
• Drive revenue growth through ongoing testing including A/B and Multivariate of ad copy, creative, within landing pages, bidding strategies, negative keywords, etc.
• Manage day-to-day search activities across search engines (Google,Bing/Yahoo), including the campaign planning, implementation, budget management, performance review, and optimization of paid-search campaigns
• Adapt at working on multiple projects at a time, sometimes with short turnaround deadlines
  
  

Marketing Analytics

• Develop measurement plans which contain benchmarks and goals for each upcoming campaign
• Evaluate and analyze digital marketing data – across product and vertical segments - from a variety of analytic tools (Zeta’s platform, email, website, etc.) in order to create customized reports and dashboards. Also, to ensure all KPI's are tracking appropriately

• • Other analysis areas include banner ads, video, print, mobile, SEO/SEM, and social media pages (such as Paid LinkedIn, Twitter, Instagram, YouTube, Vimeo, Facebook, etc.)

• Create and present customized marketing performance wrap up reports. Responsible for not only pulling reports and data analysis but heavily focused on crafting marketing presentations and making optimization recommendations
• Prompt and provide ad hoc reporting
• Identify potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed
  
  

Requirements

• 5-7+ years of deep digital marketing experience conducting digital marketing campaigns with a demonstrated passion for acquiring new customers through digital engagement
• Strong analytic thought process and ability to interpret findings
• Effective communicator via both written and spoken word
• Adapt at working across functions and business groups to consistently communicate and influence strategic and cohesive direction
• Advanced level user in Excel pivot tables, charts, v-lookups, and dashboard creation
• Advanced Microsoft PowerPoint skills and experience developing client presentations
• A strong working knowledge of statistical analysis and research methodologies
• Experience with Email and Database analytics is strongly preferred
• Deep experience with Adobe Analytics & Google analytics and QA'ing is required
• Bachelor's degree required, preferably in a quantitative field such as marketing or statistics
• Strong experience with email delivery and media reporting tools
• Ability to organize and mine large sets of data for insights
• Ability to find key insights across disconnected sets of data to help positively impact the business
• Detail-oriented, organized, and able to work on multiple projects over the course of a day
• Strong ability to work independently, takes initiative upon themselves in order to solve problems as they arise before seeking out external help
• Team player with ability to work well in a cross-functional team environment; ability to work effectively with diverse teams including sales/accounts, product, creative and marketing resources
  
  

Company Summary

Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.

Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the company's highly-rated ZetaHub technology platform has been recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017), competing with offerings from Oracle, IBM, Salesforce and Adobe.

Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran’s status, or any other basis protected by law.

Recent News

Zeta Global Recognized by The Relevancy Group as Industry Leader for the 4th Consecutive Year

Zeta Global is Recognized as a Visionary by Gartner for the First Time