Job Highlights
CyberCoderschicago, IL
Posted: 4/8/20
Requirements: 5 years experience
Salary: $75,000 -to- $90,000
Job Title: Digital Marketing Manager
Based In: Chicago, IL, US
Qualifications: SEO/SEM, CRM, Marketing Automation Tools
Salary: $75-90k (DOE), Full Benefits, PTO, etc.
Everyone dreams of being able to drive an exotic car like a Lamborghini or a Ferrari. Our goal is to make those dreams become a reality. We host events at 19 different racetracks around the country that give people the opportunity to drive their dream cars around the track. As the Digital Marketing Manager, you will be responsible for driving the strategy, development, enhancement, and execution of digital marketing programs focused on improving customer metrics like sales, engagement, retention & reactivation.
Based In: Chicago, IL, US
Qualifications: SEO/SEM, CRM, Marketing Automation Tools
Salary: $75-90k (DOE), Full Benefits, PTO, etc.
Everyone dreams of being able to drive an exotic car like a Lamborghini or a Ferrari. Our goal is to make those dreams become a reality. We host events at 19 different racetracks around the country that give people the opportunity to drive their dream cars around the track. As the Digital Marketing Manager, you will be responsible for driving the strategy, development, enhancement, and execution of digital marketing programs focused on improving customer metrics like sales, engagement, retention & reactivation.
What You Will Be Doing
Customer Acquisition/ Funnel Marketing
- Develop successful lead generation programs using digital strategies to drive funnel fulfillment.
- Build campaign landing pages with drag-and-drop web page builder.
Channel Communication - Email/CRM
- Test and optimize lead magnets to capture leads and convert them into customers.
- Develop, execute & manage triggered/automated and promotional ad hoc email campaigns end-to-end.
Marketing Technology, Website, Analytics
- Maintain and optimize a digital marketing foundation and marketing technology stack for the organization.
- Own comprehensive reporting of all relevant CRM KPIs to track performance on individual campaigns as well as overall performance.
- Develop successful lead generation programs using digital strategies to drive funnel fulfillment.
- Build campaign landing pages with drag-and-drop web page builder.
Channel Communication - Email/CRM
- Test and optimize lead magnets to capture leads and convert them into customers.
- Develop, execute & manage triggered/automated and promotional ad hoc email campaigns end-to-end.
Marketing Technology, Website, Analytics
- Maintain and optimize a digital marketing foundation and marketing technology stack for the organization.
- Own comprehensive reporting of all relevant CRM KPIs to track performance on individual campaigns as well as overall performance.
What You Need for this Position
5+ years' experience of:
- Digital Marketing/CRM
Experience with:
- SEO/SEM
- Email Campaigns
- Marketing Automation Platforms (Active Campaign, Pardot, Hubspot, Marketo)
- B2B/B2C Sales Funnels
- Social Media
- A/B Testing
- Google Analytics
- Basic HTML5 & CSS
- Digital Marketing/CRM
Experience with:
- SEO/SEM
- Email Campaigns
- Marketing Automation Platforms (Active Campaign, Pardot, Hubspot, Marketo)
- B2B/B2C Sales Funnels
- Social Media
- A/B Testing
- Google Analytics
- Basic HTML5 & CSS
What's In It for You
- Vacation/PTO
- Medical
- Dental
- Vision
See Complete Job Listing - Medical
- Dental
- Vision