Digital Marketing Manager - Orlando FL

Job Description

As Content Marketing Manager, you will help drive the strategy, planning and execution of our online omni-channel marketing initiatives to achieve business objectives and grow prospective business’. This role will be responsible for all content creation, production and distribution for David Leadbetter, the global network of Leadbetter Golf Academies, as well as our emerging business units. With a focus on storytelling and generating engaging content that educates golfers and delivers online sales. This position requires a creative individual with a great attention to detail and the ability to both produce and manage content across digital and print platforms. Must have a thorough understanding of digital marketing and the ability to generate stories that engage with a golf audience and drive sales. This position requires great organization, a diligent attitude and a willingness to take responsibility for delivering projects. 

Responsibilities

• Responsible for planning, executing and optimizing Leadbetter content across all media channels (social, digital, web, email, print)Develop digital media strategy and paid promotion strategy leveraging Google Ads and Google Analytics
• Responsible for content creation and management of corporate website
• Produce promotional marketing materials and templates on Adobe Creative Suite
• Create unique integrated marketing campaigns for respective business units
• Work with external agency for brand design, content, and web creation
• Manage media and public relations efforts
• Leverage inbound marketing tactics to increase database size
• Manage and supply content to partners, licensees, and media

 Qualifications

• 5 years’ experience in digital and/or content marketing
• Degree in Marketing, Media, Communications or related field
• Extensive knowledge of content management systems, specifically WordPress and Shopify
• Experience producing content for social media channels
• Experience building audiences and measuring content-effectiveness
• Experience using Google Analytics to drive decision-making
• Experience managing editorial content calendars
• Experience using HubSpot
• Natural storyteller
• Passion for golf

Location

Based in ChampionsGate, FL 

Salary

Competitive salary, healthcare, 401k 

Company Overview

Leadbetter Golf Academy, a subsidiary of Golfzon Nedwin Holdings, is the leading golf instruction company in the world, with 40 Academies in 15 different countries. For over 35 years, David Leadbetter has pioneered new, innovative ways to make it easier for golfers of all abilities to play the game. He is credited with inventing the golf instruction business and continues to be at the forefront of new teaching methods, including instructional books, videos, training aids and swing analysis.