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OVERVIEW |
Acuity Eyecare Group, a rapidly-growing community of over 100 eye care practices, is seeking a Digital Marketing Manager (DMM). This dynamic position is responsible for developing digital content as well as coordinating with outside creative agencies. The DMM is responsible for new website development, SEO/SEM management, online reputation management, deploying consumer emails and related campaigns. Using a variety of reporting tools, the DMM is responsible for tracking levels of engagement, brand awareness and brand loyalty.
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KEY RESPONSIBILITIES |
- Implement digital marketing strategies as directed
- Coordinate the development of Wordpress websites while serving as a hands-on developer when needed
- Improve the user experience of each website by continually evolving content and navigation
- Optimize website and social media channels for SEO
- Work with other email, digital, and web development specialists
Brainstorm new and creative growth strategies
Become a certified digital marketing professional
DAILY AND MONTHLY RESPONSIBILITIES
- Work in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising communication including print and digital assets.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with recommendations on tactics
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
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REQUIREMENTS |
- Bachelors Degree in Communications, Marketing, Business or related field
- 5+ years related marketing experience in retail, medical or related industry
- Experience creating marketing campaigns based on strategic goals and KPIs
- Demonstrable experience with email marketing and SEO
- Advanced knowledge of Wordpress, Rannko, Google AdWords or comparable platforms preferred.
- Strong project and time management skills and ability to work under tight deadlines
- Excellent writing, editing, presentation and communication skills
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