Digital Marketing Manager - Madison WI

Reporting to the Director of Marketing, the Digital Marketing Manager will plan, manage and execute the email marketing strategy to maximize campaign revenue, file growth and customer engagement. The Digital Marketing Manager will be an expert, data-driven email marketer who will collaborate with e-commerce, merchandising, catalog marketing and creative to develop content, cadence and contact strategy. This marketing team member will optimize email, social media and digital search and shopping performance through robust campaign analytics, testing, and optimization. 

The Digital Marketing Manager will be a participating member of the company’s marketing team, helping to define and develop successful marketing strategies and tactics across the company, aligning email marketing objectives and programs to company goals and strategies. Specifically, the Digital Marketing Manager will:

• Develop, plan and execute all email and social marketing strategies to maximize revenue and email file growth through increased customer acquisition, retention, and overall engagement.
• Manage social media campaigns, collaborating with the team to plan, create and maintain the social content calendar.
• Work with a team to optimize Google Adwords and pay-per-click campaigns.
• Ensure digital marketing promotions and offer codes function across all channels for planned discounts.
• Create and maintain annual email and social marketing calendars maximizing send volume, content theme and optimized cadence based on performance testing, internal learnings, best practices, and industry trends.
• Build and scale a lifecycle email program that integrates triggered, behavioral and marketing affinity sends. The lifecycle should create new programs based on constant testing and analysis across all channels.
• Define and optimize list segmentation, targeting and contact strategy based on a customer’s online and offline purchase history, website interactions and prior cross-channel engagement with the company.
• Provide relevant, responsive marketing copy and content conceptualization for all email campaigns through collaboration with internal creative teams.
• Develop pre-campaign briefs with marketing objectives, copy recommendations and design guidance for the internal creative team.
• Perform detailed email program analytics including campaign results, deliverability, open rates, and other metrics. 
• Run A/B testing to inform design and content decisions.
• Lead the reporting and presentation of learnings, test results, and recommendations.
• Perform ongoing competitive and industry campaign review and present these findings.
• Support business customer acquisition and retention strategies via email.
• Assist in transactional email programs and enhancements such as order confirmations, shipping notifications and invoice emails.
• Perform opt-out and unsubscribe list management to maintain subscribership effectively and responsibly, online and offline.
• Maintain a keen awareness of relevant email related legislation (CAN-SPAM, CASL), through solution providers and independent research.
• Manage external email vendor relationships and advise the selection of new vendors as appropriate to service needs.
• Other duties as assigned.

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\Considering these responsibilities, the successful candidate will be a creative and passionate marketer who meets the following criteria:

• Experience in developing and managing email and social marketing programs in both a B2B and B2C environment, with a documented record of accomplishment from an innovative direct marketing or consumer hard lines category, or similar business operation.
• Expertise and success using aggressive and innovative email marketing strategies to grow a business.
• Email and Mobile marketing experience and responsive HTML design experience a must.
• A track record of recognizing current state challenges and adjusting efforts in email marketing that has led to significant improvement in customer engagement or subscribership growth for existing email marketing programs.
• Excellent understanding of and experience using web analytics with strong knowledge of email marketing best practices.
• Experience working with Salesforce Marketing Cloud preferred.
• Experience in marketing specialty hard goods in a B2B environment preferred.
• Experience working with high-traffic websites.
• Familiar with e-commerce, direct marketing, retail and wholesale distribution business practices, and culture.
• Proven track record of success managing Google Adword and PPC campaigns.
• Experience managing social media channels to increase awareness and engagement.
• Understands and uses email marketing as a key enabler to achieve business goals, objectives and creates and maintains competitive advantage.
• Proven ability to effectively operate in an evolving business, drive change and sustain results in a growth environment.
• Balanced analytical and creative orientation. A deeply analytical mind and business acumen are essential to ensure that email targeting and messaging efforts are in line with the business goals of Full Compass’ growth environment.
• Experience using Microsoft Office Applications (Excel, Word, Outlook).
• A bachelor’s degree in marketing or a related field from a four-year college is preferred.