Digital Marketing Specialist Sr for Novant Health - Charlotte NC

Job Highlights

Novant Health
Charlotte, NC
Posted: 11/6/20
Requirements: Bachelor’s degree education & 4 years experience

Overview:
The Digital Marketing Specialist Sr will develop and execute marketing digital and mobile programs that support business objectives and add value to our patients, consumers, and physicians. The Digital Marketing Specialist Sr will work closely with cross-functional marketing and communications team to understand overall business goals and strategy, analyze audience needs and identify opportunities within the market. This position requires a combination of analytical, strategic, and creative thinking to manage goals while staying ahead of industry and channel trends. A successful candidate will possess strong analytical and project management skills. They will have experience in email marketing and managing email platforms like Sales Force Marketing Cloud and have a basic understanding of CRM.
At Novant Health, one of our core values is diversity and inclusion. By engaging the strengths and talents of each team member, we ensure a strong organization capable of providing remarkable healthcare to our patients, families and communities. Therefore, we invite applicants from all group dynamics to apply to our exciting career opportunities.
Qualifications:
Education: Bachelor's degree required. Master's degree in Business Administration preferred.
Experience: Minimum four years in digital marketing, CRM, Cloud email experience required.
Licensure/certification/registration: Salesforce Certified Marketing Cloud Consultant preferred. Salesforce Certified Marketing Cloud Email Specialist preferred.
Additional skills required: Ability to drive/travel to multiple locations/facilities as needed.
Responsibilities:
It is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.
Our team members are part of an environment that fosters team work, team member engagement and community involvement.
The successful team member has a commitment to leveraging diversity and inclusion in support of quality care.
All Novant Health team members are responsible for fostering a safe patient environment driven by the principles of "First Do No Harm".

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