Digital Marketing Specialist - Buffalo NY

This position will be based out of Delaware North’s new global headquarters, a state-of-the-art, 12-story, mixed-use building in downtown Buffalo, N.Y. The headquarters facility, reflective of our values, integrates the latest advances in environmental, energy conservation and office design.  

The Digital Marketing Specialist will directly manage the SEM, SEO and Local Search marketing efforts for several properties within the Delaware North portfolio.  The Specialist collaborates across our Digital Marketing teams, with Brand Managers, Operational Managers, and marketing executives to coordinate search marketing efforts with property initiatives and broader marketing strategies. Regular activities of the role include:

• Create, execute, manage, analyze and optimize paid search campaigns for multiple websites, including Google Shopping campaigns.
• Audit organic rankings and implement SEO tactics to help drive SEO strategy
• Audit website content, analyze campaign goals and develop content recommendations that drive site optimization on major search engines.
• Manage critical local search listings for multiple locations.
• Manage campaigns for travel endemic search platforms such as Google Hotel Ads and Expedia Travel Ads.

Required Experience, Education & Skills:

• Bachelor’s degree in marketing or equivalent experience
• 3– 5 years’ experience within a digital marketing agency or similar
• 3 – 5 years’ experience with SEO, SEM, and content creation
• Experience defining strategy for a client (property)
• Strong verbal and written communication skills
• Occasional travel may be required

Become a digital marketing professional

Who We Are

At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have the drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.  Delaware North is an equal opportunity employer.