Digital Marketing Specialist - Durham NC

Job Highlights

Durham, NC
Posted: 8/27/19
Requirements: 3 years experience

commercetools is looking for a marketer who will be an integral member of our team with a strong technical side. You will be passionate about digital marketing and interested in how paid search, SEO and other marketing technology can impact our business. You will be a foundational player in managing the overall strategy for PPC and other digital campaigns.

You must have 3-5 years of experience in a digital marketing role and will have managed paid search campaigns in Google Ads and paid social ads.


  • Develop, manage, and implement paid search, display, social, and retargeting strategies for the North American market
  • implement email marketing campaigns to drive leads
  • Assist in the strategy, development, and testing of landing pages to help improve paid search performance
  • Set up, manage, and execute ongoing digital marketing plans
  • Create and implement online marketing strategies using organic search engine optimization for websites
  • Perform keyword, industry, and competitor research
  • Analyze website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase website traffic, the number of quality leads, and conversion rates
  • Contribute to writing quality, SEO-friendly content including web pages, blogs, press releases, and ad copy
  • Build quality back-links to improve their search engine ranking
  • Building email lists and analyze campaigns; making recommendations for improvements
  • Create and implement Social Media Marketing strategies that deliver a quantifiable ROI
  • Work closely with global digital marketing team to coordinate global strategies


The ideal candidate will be a self-starter who is highly motivated and enjoys working in a fast-paced environment.

  • Google Ads and Google Analytics certifications
    • Strong experience with Google Analytics and Google Search Console such as setting up event tracking, filters, and segmenting data

  • Hubspot inbound marketing certification
  • Experience connecting, optimizing, analyzing, and reporting on conversion campaign results
  • Creating, testing, deploying, and reporting on email marketing campaigns
  • Building, executing, managing and reporting on paid media campaigns for Google Search and experience conducting keyword research and analyzing technical SEO issues
  • Expert knowledge and technical understanding of channel-specific terminology for paid digital media, SEO, marketing automation, call tracking, email marketing, and social media
  • Experience with Salesforce
  • Bachelor's degree in business, marketing, or a related field

Additional Skills and Background

  • Excellent verbal and written communication skills
  • Strong proficiency with WordPress
  • Website conversion rate optimization
  • Intricate knowledge of organic best practices
  • Familiarity writing effective ad copy
  • Familiarity with digital marketing tools such as Moz, Cyfe, SEMRush, Ahrefs, AWR Cloud, etc.
  • Experience with basic HTML and CSS

Relevant experience

  • E-Commerce or CMS industry experience a plus.
  • Experience executing B2B campaigns.
  • Seniority level

    Mid-Senior level
  • Employment type

  • Job function

    MarketingBusiness DevelopmentAdvertising
  • Industries

    InternetComputer Software
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