Digital Marketing Strategy Manager - Houston TX

Landry's has an open position for a Digital Marketing Strategy Manager at our Corporate Headquarters in the Galleria area of Houston, TX. This position will report to the Director of Digital Marketing. As we continue to grow, we need high caliber, experienced individuals to join our organization. If your skills and talents are a match for our needs, we can open the door to career opportunities.

Under the direction of the Director of Digital Marketing, this role will partner with management to audit the existing SEO, PPC and on-line marketing for Landry’s, Inc.

Essential Duties/Responsibilities

• Develop strategies, manage, execute, and optimize Search Marketing accounts across all Search Engine platforms.
• Responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution campaign strategy, and optimization.
• Bid management and analysis of all assigned paid media accounts.
• Analyze, optimize, and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the account.
  
  

Qualifications/Requirements

• 3-8 years of SEO resulting in a technical understanding of SEO best practices
• Working knowledge of internet technologies including: HTML, CSS, and JavaScript
• Experience managing large scale, complex paid search campaigns
• Strong understanding of Display Media, Affiliates, Feeds, Mobile, and Social
• Attribution and influence on paid search activities
• Experience with paid search platforms
• Experience developing and executing A/B and Multivariate testing is a plus
• Experience with digital and paid search
• Google AdWords and Bing Ads Certification
  
  

Become a certified digital marketing professional today 

Education

Bachelor’s Degree from an accredited College or University.
Bachelor’s degree in Business, Computer Science, Marketing, Math, Linguistics, English, or Economics is preferred.

Landry's is a multinational, diversified restaurant, hospitality, gaming, and entertainment conglomerate based in Houston, Texas. The company operates more than 500 high-end and casual dining establishments around the world, including well-known concepts, such as Landry's Seafood, Bubba Gump Shrimp Co., Rainforest Cafe, Morton's The Steakhouse, The Oceanaire, McCormick & Schmick's, Mitchell's Fish Market, Chart House, Saltgrass Steak House, Claim Jumper, and Mastro's Restaurants. The company also operates a group of signature restaurants, including Vic & Anthony's, Grotto, Willie G's, and others. The gaming division includes the renowned Golden Nugget Hotel and Casino concept, with locations in Las Vegas and Laughlin, NV, Atlantic City, NJ, Biloxi, MS, and Lake Charles, LA. The entertainment and hospitality divisions encompass popular destinations, including the Galveston Island Historic Pleasure Pier, Kemah Boardwalk, Aquarium Restaurants, and other exciting attractions, coupled with deluxe accommodations throughout the Houston and Galveston area, including the Westin Hotel in downtown Houston, the Kemah Boardwalk Inn and Luxurious San Luis Resort, including the Hilton and Holiday Inn located on Galveston Island.