Director of Communications & Digital Engagement - Miami Herbert Business - Miami FL

Transforming Lives

The University of Miami is among the top research universities and academic medical centers in the nation, and one of the largest private employers in South Florida.

With more than 16,000 faculty and staff, the University strives for excellence and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.

The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECT) the U community works together to create an environment driven by purpose, excellence, community, and service.

The Director of Communications and Digital Engagement will lead the development and execution of an integrated plan to communicate Miami Herbert Business School’s (MHBS) vision, mission and impact and raise the School’s profile. The Director of Communications and Digital Engagement is responsible for defining and developing a multi-platform, omni-channel marketing strategy, driving execution, and using data-driven insights to improve all aspects of our online presence, directing the strategic development of our brand and identity assets including digital and social, and bringing best practices to the organization to increase student, alumni/donor, and corporate engagement.

Duties & Responsibilities

• Leads to overall brand identity strategy.
• Develops strategy and oversees execution for gaining local and national brand recognition of Miami Herbert as a leading business school and a significant business community resource in Miami and South Florida.
• Oversees the development of a comprehensive social media strategy and public relations plan to increase visibility, traffic, and engagement across digital channels, including leading the brand’s presence on Facebook, Instagram, Twitter, LinkedIn, and other relevant social media.
• Ensures the accuracy of all facts and data used in communications, rankings and Accreditation surveys.
• Develops, implements, and measures the success of a comprehensive marketing and communications program working at both strategic and tactical levels that focuses on building visibility in local, regional and national print, online and broadcast media.
• Secures the School’s inclusion in numerous nationally and internationally recognized college ranking and enhances its profile coverage.
• Shares regular multi-platform analytics updates with senior leadership.
• Prepares and implements a comprehensive media relations and marketing plan for the School.
• Directs and contributes to the writing, editing, and design of communication and marketing materials, collateral and presentations, including periodic internal and external newsletters.
• Oversees implementation of online publications, newsletters, online events calendar, and LCD screen content.
• Serves as a liaison to communication and media constituents, developing positive rapport and collaborative focus.
• Prepares and manages the communications budget.
• Performs other duties as assigned.

Become a certified digital marketing professional today

Departmental preferred minimum requirements –

• Masters degree in marketing, communications, computer science or related field of study and four (4) years of experience in content and digital marketing; or Bachelors degree in marketing, communications, computer science or related field of study and eight (8) years of experience in content and digital marketing preferred. A combination of relevant education and experience may be considered.
• All educational degrees must be from a regionally accredited institution.
• Strong analytical skills: ability to understand and report metrics, help establish engagement measurement methodology, and analyze results. Demonstrated ability to use metrics to shape strategy, tactics and editorial decisions.
• Experience in developing, presenting and implementing innovative strategic marketing plans, with structured analytical processes in terms of segmentation and targeting across multiple marketing communications channels.
• Ability to translate an organizational vision into an operating plan, effectively communicate that plan and timeline to managers, and establish goals for accountability.
• Strong knowledge of SEO, SEM, re-targeted and programmatic advertising and other key digital trends and tools, including Google Analytics, Adwords and experience managing conversion and lead scoring using these platforms.
• Superb written and oral communication skills; sound management and presentation skills; the ability to think creatively and analytically and to synthesize ideas quickly under deadlines; and the sensitivity, diplomacy and flexibility to balance diverse communications goals and needs.
• Proficient with multitasking, organizing, and prioritizing while maintaining high standards of accuracy and quality under deadline pressure and with a high level of professionalism.
• Must be willing and able to work extra hours during peak periods, including occasional evenings and weekends.
• Knowledge of HTML/CSS/JavaScript and web analytic platforms.
• History of close collaboration and partnership.
• Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty and staff.

Job Type: Full-time

Experience:

• communications: 4 years (Preferred)
• marketing: 4 years (Preferred)

Education:

• Bachelor's (Required)

Additional Compensation:

• Bonuses

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Other

Schedule:

• Monday to Friday

Company's website:

• www.miami.edu/careers