Director of Digital Marketing (Asia) for Grand Circle Corporation - Boston MA

Director of Digital Marketing (Asia)

This position is responsible for both the development and execution of strategic digital marketing plans and user experience that drive profitable growth for all products in Asia. Forming and maintaining productive and collaborative partnerships with key sales counterparts across Grand Circle Travel is critical to success in this position. The Digital Marketing Manager is expected to provide leadership both within the marketing function and across the organization for all opportunities and issues impacting the business. The Digital Marketing Director is someone who can think both analytically and creatively.

Top Goals:

Drive Digital Marketing Actions to BEAT the Asia Regional Profit Plan of $10.6M NP 70%
Focus on Top Products within Region for OAT Ships/OAT Land
Focus on Sir Edmund Hillary Club

Drive Digital Marketing Actions to increase 20 Min TPC HH’s within Asia by 10% focused on SEHC 30%
Focus on Email Template performance
Focus on Video Performance
Focus on Country/Itinerary Page performance
Role/Responsibilities:

Elevate Your Career with a Digital Marketing Certification

Drive Digital Marketing Actions to beat Regional Profit Plan for Asia of $10M NP
Design and oversee all aspects of GCC’s digital marketing strategy for our Asia products including, but not limited to, email, website, and social media.
Behave as a strategist and identify, prioritize, and drive the most material opportunities to grow the Asia region.
Use data to conceptualize and execute an engaging user experience that is both consistent and on brand across all digital marketing channels.
Define and measure success of marketing actions, and consistently react to improve results.
Seek buy-in from and collaborate with Brand Managers, Finance, and Creative teams across the organization
Develop and monitor campaign budgets and make adjustments to maximize ROI.
Understand risks, impacts, scope and priorities of GCC’s business objectives, and enable teams to drive results.
Guide resourcing on your team and continually evaluate priority against need.
Ability to communicate and scope improvements to user experience including but not limited to, new email templates and site enhancements that require engineering work.
Stay abreast of competition and trends impacting the travel industry, particularly focused on small group travel.
Requirements:

8+ years’ experience in a digital marketing or user experience role.
Bachelor Degree in related field
Proficient in Microsoft Excel or Tableau
Proven track record making recommendations/taking actions based on data with results
Benefits

Travel Discounts to 80+ Countries on all 7 continents
Exceptional Vacation Benefits
Paid Sabbatical every 5 years
Education Reimbursement
Personal Growth Reimbursement
Medical, Dental, Vision, and 401K benefits
Significant personal travel discounts MBTA T pass subsidy of 75% or Parking subsidy of 45%
Wellness program with on-site Health Coach, fitness center & complimentary fitness classes

Grand Circle Corporation is an award-winning, global travel company that is the world leader in travel for those aged 50 and above. Our core asset is our people, and we have a strong culture in place where individuals are encouraged to grow both professionally and personally. The core of our unique work environment rests on two essential elements: culture and values. Our values shape our decisions, give direction to our growth, and allow us to measure success. If you are looking for the potential for unlimited career growth, aren’t satisfied with the status quo, are excited to transform your environment, and would love to enrich your life by seeing the world, Grand Circle Corporation is the place for you!