Director of Marketing & Audiece Development - Los Angeles CA

Job Highlights

WorkingNation
Los Angeles, CA
Posted: 7/22/20
Requirements: BSc/BA in business administration education
Salary: $80,000 -to- $120,000

WorkingNation is focused on the Future of Workers and the crisis in job skills. We are looking for a competent Digital Marketing Director to lead internal operations of the organization’s marketing ventures. This primarily involves working with our creative team, developing and implementing digital strategies to grow the company’s audience and further the brand's market authority. The ideal candidate will be an experienced professional capable of directing outside resources while getting their hands fully immersed. Bring a passion for the job, able to employ unique marketing techniques across digital platforms, including social media. He/She will be a skilled marketing strategist and able to drive outcomes and analysis of tactics. The goal is to increase the company’s audience and maximize brand awareness among targeted market segments

Responsibilities

  • Design and implement comprehensive digital marketing strategies to create awareness and develop audience following.
  • Provide guidance and analysis of marketing tactics and programs
  • Produce ideas for promotional events or activities and to organize and execute them efficiently
  • Plan and execute campaigns for content promotion, launching of new evetns and appearances, etc.
  • Monitor progress and submit performance reports
  • Collaborate in creative needs to producing content for the company’s online presence
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements
  • Control budgets and allocate resources amongst projects
  • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Skills

  • Proven experience as Digital Marker, Audience Development
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administration, marketing and communications or relevant field

Become a certified digital marketing professional today

Job Types: Full-time, Contract

Pay: $80,000.00 - $120,000.00 per year

Experience:

  • Digital Marketing: 7 years (Preferred)

Work Location:

  • Multiple locations
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