Director of Product Marketing for MakeMeReach New York, NY - New York NY

Director of Product Marketing

Company

MakeMeReach is a fast-growing advertising cloud platform empowering world-leading agencies (Havas, Dentsu-Aegis, Social.Lab, OMD…) and advertisers (Disney, Birchbox, Audible, Sony…) to maximize digital advertising performance while lowering cost.

As an official marketing partner of major networks including Facebook, Instagram, Google, Twitter, Snapchat, Pinterest and TikTok we support contemporary channels that help brands and agencies to attract audiences and measure the results of their cross-channel campaigns in one unified, actionable dashboard that cuts across companies, franchises and branches.

MakeMeReach is proud to be part of the Perion Network group a global public company, traded at the Nasdaq, incorporated in 1999 and a large organisation all-over the world.

MMR is looking to hire a creative, organized, talented, and dynamic Director of Product Marketing to support our growth and to work out at our offices in NYC or in Tel Aviv

Missions:

He/She will be responsible for owning product marketing on a global basis for Perion’s revolutionary advertising performance monitor.

This person will be a key driver in setting our future growth, through launching new products, enabling a global sales force, ideating on key campaigns and go to market strategies, and evangelizing new innovations in digital media management.

The Director of Product Marketing will use a number of methods to maintain and improve our position as the global leader in digital media space, including but not limited to: blogging, bylines, press relations, industry events, presentations, data sheets, white papers, and customer case studies.

The selected candidate will work closely with our Product Management team to help drive the product launch and go-to-market strategy for new features. They’ll work closely with our Account Managers, Account Executives, Enablement, and Sales Engineers, and enable them to effectively position our products and solutions and differentiate our offerings from our competition.

The Director of Product Marketing will be mainly measured by improving conversion rate (from MQL to Won) and reducing sales cycle duration.

Responsibilities:

• Manage product launches
• Create sales tools and collateral including presentations, Market research - competitive analysis, data sheets, case studies, demo videos, and white papers.
• Train and support global sales team and channel partners to articulate product positioning and advantages.
• Partner with the the demand generation team to design and launch campaigns that create measurable pipeline and impact brand awareness with key enterprise buyers.
• Support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising.
• Support the teams with content to increase coverage in key analyst publications, trade, business, and national press.
• Develop relationships with key customers, helping to turn these customers into references.
• Develop and manage relationship with key channel partners, including overseeing partner marketing events

Qualifications

• 10+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base.
• Experience in cross functional areas such as pre-sales, sales, product management or strategy are a plus.
• Ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.
• Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects. Strong presentation skills at both a conference level and 1:1 with specific customers and prospects.
• Ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision.
• Deep understanding of the marketing and/or product tech categories, with previous experience serving as a subject matter expert.
• Ability to prioritize projects effectively, juggling multiple projects with tight deadlines.
• Experience managing events including trade shows, webcasts, and conferences is a plus, with confidence to present to audiences of any size.
• Candidates with MBAs are preferred.

Benefits

• Very dynamic and challenging environment
• Attractive wages and commission plan
• Flexible remote policy
• Interesting referral program
• International, open-minded and united team
• Working with B2B SaaS veterans, experienced in building great growing businesses
• Other benefits are related to location
• Part of Perion Network Ltd. NASDAQ listed

Process

Are you eager to be part of a growing international organization that genuinely cares its employees?

Customer centric, driven and high achiever? Let’s connect!

• Application
• Zoom call with Hiring Manager (Manager, senior member of the team or HR team)
• Interview with Manager
• Interview with HR
• Offer

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