Director, Paid Digital Media for SoFi - San Francisco CA

Job Highlights

SoFi
San Francisco, CA
Posted: 10/13/20
Requirements: Bachelor’s degree education

Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and reached 1 million members earlier this year. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The role

SoFi is seeking a talented digital marketing leader to join the performance marketing team and help lead and manage our paid acquisition efforts. This leader will have a critical role on the performance marketing team reporting directly to the VP of Performance Marketing. You will manage and lead a team of paid digital marketers to drive and scale efficient growth across our suite of products. This role will own a wide variety of responsibilities that includes (but not limited to) search engine marketing (SEM), paid social, mobile display, programmatic display, app store optimization, and digital attribution.

What you’ll do:

  • Lead a team in driving efficient user acquisition through Search Engine Marketing (SEM), Paid Social, Mobile Display, Programmatic Display and other Paid Digital Marketing channels

  • Develop channel and optimization strategies to meet both short term and long term acquisition goals

  • Partner with the internal MarTech team to continuously improve our digital marketing tech stack including (but not limited to) data, reporting, measurement, targeting, bidding, and campaign automation.

  • Partner with the DS & Analytics team to conduct deep customer acquisition and customer behavioral analysis

  • Responsible for staying close to the details and driving optimal optimization decisions throughout the team

  • Proactively collaborate with internal stakeholders and manage external vendors.

  • Track, report and present campaign performance with internal stakeholders on a regular basis

  • Continuously identify new opportunities for campaign optimization - creative, targeting, bidding, ad copy, etc

  • Be an inspirational leader of the Digital Marketing team including hiring, developing, managing, coaching, and advocating for this team

  • Be a collaborative member of the leadership team, interweaving digital marketing into the organization’s cross-functional planning workflows

What you’ll need:

  • 8 - 10 years of experience developing and executing digital marketing strategies that drive acquisition growth and improve ROI efficiency.

  • Experience managing a diverse team of digital marketers, including experts in paid search (SEM), paid social, display, and more.

  • Prior experience working on performance-oriented channels such as Mobile Display, Programmatic Display, Facebook, Google, Twitter, etc

  • Able to drive overall marketing strategies from forecasting, budgeting, planning, prioritization, campaign execution and optimization

  • Deep expertise in all aspects of MarTech and Marketing Data Science, including digital data, marketing attribution, media mix modeling (MMM), and campaign automation

  • Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small.

  • Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights

  • Proven success of leveraging in-house experts as well as partnering with external agencies.

  • Effective communicator with the ability to manage stakeholders across the organization

  • Ability to work successfully in a quickly-changing environment.

Nice to have:

  • In-house experience

  • Built marketing measurement and data infrastructure

  • Managed more than one performance-oriented channel

Why you’ll love working here:

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

SoFi does not seek salary history information from job applicants.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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