Great Digital Marketing Job In Nasheville - Nashville TN

Position Summary 
The Digital Marketing Manager is responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign, as well as spearheading short-term advertising and marketing solutions. We’re looking for a new team member with experience in search engine optimization, copywriting, art direction, and social media strategies who can expand the visibility and awareness of our new technology application. 

Essential Duties and Responsibilities 
? Develop website traffic plan(s) and correlated goals with benchmarks 
? Develop and evaluate A/B testing protocols and procedures 
? Execute integrated digital marketing strategies including – but not limited to – email marketing, website updates and landing pages, ads (copywriting and management of third-party graphic designer), and social media 
? Optimize website and social media channels for SEO and usability; manage continuous updates 
? Project manage marketing campaigns and initiatives across internal and external stakeholders to meet deadlines 
? Produce and distribute relevant reports for monthly campaigns/website(s) statistics 
? Stay up-to-date on the latest technologies and best practices – and provide recommendations for strategic implementation within marketing initiatives 
? Build inbound marketing campaigns 
? Familiarity with web design principles and platforms (preferably Angular) 
? Monitor competitive marketing materials and aggregate intelligence. 

Requirements:
Minimum Qualifications (Knowledge, Skills, and Abilities) 
? 5 years of B2B marketing experience plus proven proficiency in marketing systems and softwares 
? Demonstratable experience with email marketing, SEO, and CRM software (HubSpot preferred) 
? 1—2 years of management experience 
? Excellent creative, analytical, organizational, communication, project management, and critical thinking skills 
? Ability to thrive in an evolving, results-driven environment 
? Bachelor’s degree with concentration in marketing, digital technologies, communications and/or similar relevant field is required. 
? Technology/SaaS platform marketing experience is preferred. 

About Advent Health Partners, Inc. 
Advent Health Partners is a healthcare services and technology company focused on efficiently driving appropriate reimbursement. We utilize our payer and provider expertise to implement best practices and technological solutions to the common challenges throughout the appeals process. 
Advent Health Partners is an Equal Employment Opportunity Employer.