Great Digital Marketing Management Job In Wichita - Wichita KS

Reports to: President / General Manager

Shift: Mon-Fri 8:00am-5:00pm

Job Summary:
Responsible for developing marketing strategies that meet the objectives of the company. Oversees all marketing and is the key liaison to GPI’s marketing agency. Guides development and execution of a strong digital media strategy in collaboration with the sector teams. Conducts market research on relevant market conditions, and gathers competitor data to support strong rationale for marketing strategies.

Job duties:

• Develops a dynamic, based upon GPI’s strategic objectives, marketing plan in collaboration with the Pump and Meter sector teams.
• Provides specific marketing direction from product concept to market launch to support the Pump and Meter sector initiatives.
• Works with sector team project timelines to ensure marketing team and/or marketing agency are focused on the highest value business opportunities.
• Leads tactical execution of marketing plan budgets based upon validated sector team business growth opportunities and strategic objectives.
• Partners with outside vendors, consultants and advertising agencies to assure deliverables are in support of the organization’s marketing objectives.
• Works directly with sector teams to develop a trade show strategy for each fiscal year and oversee the execution of the trade shows.
• Ensures proper use and protection of trademark assets by in-house and outsourced marketing teams and by any other vendor, distributors and media.
• Manages marketing team and vendor partnerships to ensure adherence to brand guidelines, budgets and project timelines.
• Communicates marketing plans and updates to the sector teams and executive leadership. Maintains a strong marketing connection to all relevant functions such as logistics, finance and HR.
• Manages all aspects of digital media within GPI marketing department as well as a partner with our outside vendors.
• Understand the current digital asset software and assure digital media provided by various sources is appropriate and updated within the software.
• Manages all aspects of print production, receipt and distribution.
• Produces ROI rationale for all the marketing effort to determine optional value to GPI and strategic distribution partners.
• Develops, and manages, a process to capture leads from various sources for appropriate follow up.

Supervisory Responsibilities: Marketing / Creative Services Employees

Candidate Requirements:

• Bachelor degree in business, marketing or comparable degree.
• Minimum 7+ years of experience in a marketing management position.
• Prior 5+ years in employee management/leadership and agency management experience.
• Strong understanding of current methods of digital asset management.
• Hands on experience in executing social media strategy and utilization of the analytics for a strong corporate web presence.
• Proven experience understanding and executing business to business marketing strategy.
• Exceptional knowledge of marketing strategies, concepts and practices in a comparable industry.
• Strong project management experience with demonstrated ability to meet timelines.
• Able to develop strong sustainable relationships with all levels of the organization.
• Capable of leading effectively in a cross functional teamwork environment.
• Exceptional written and verbal communications skills.
• Capable of developing metrics from relevant data that supports decision for resource allocation and corporate investment.
• Proven effective time management, organization and leadership skills.
• Experience with relevant software applications

Preferred Candidates:

• MBA

Job Requirements:
Physical: Ability lift up to 20lbs
Work at computer station in an office environment. Infrequently walking on concrete factory floor.

Working Conditions: primary - 1st shift in a temperature controlled office environment.