Manager Social Media Brand & Community for MGM Resorts International - Las Vegas NV

Location:

Las Vegas, Nevada

Become one of the stars behind The SHOW and become part of the world’s most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.

PRIMARY PURPOSE:

The Manager Social Media Brand & Community is responsible for expanding the MGM Resorts brand story across all social media platforms and owned channels, while leading the social presence and reputation of individual MGM Resorts’ brands and key business verticals. This position will manage and execute the respective social strategy efforts and brand reputation management processes by working directly with their counterparts in a wide variety of internal groups.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Manage the social media presence and reputation of one or more the MGM Resorts brands on various social media and reputation review sites (TripAdvisor, Google, Yelp, etc.) in compliance with business goals and guest service objectives.

• Lead a group of social media strategies who will support MGM Resorts brands by maintaining an engaging, inspiring, and world class online reputation with reflects the unique brand voice, tone, personality and market position of each individual brand or business vertical.

• Develop data led creative campaigns which are aligned to brand KPIs, media objectives and are aligned to brand guidelines and across key strategic business verticals

• Track and report to key stakeholders the overall performance of various campaigns and reputation standards across all social media platforms.

• Partner with marketing stakeholders to ensure social is accurately represented in key business initiatives, events and activations

• Perform other job-related duties as requested

MINIMUM REQUIREMENTS:

• Bachelor’s degree in Marketing, Business Management or a related field

• At least six (6) years of experience in marketing with emphasis on digital/social media; planning, and executing social media campaigns

• Previous experience managing and working in a social command center with one of the popular SaaS systems (Percolate, Sprinklr, Spreadfast, Salesforce, etc.).

• Previous experience leading a team.

PREFERRED:

• Previous experience working in a similar resort setting

• Bi-lingual, Spanish preferred

• Previous experience successfully managing medium-large projects involving participation and coordination of several resources and departments

CERTIFICATIONS, LICENSES, REGISTRATIONS:

• Proof of eligibility to work in the United States