Paid Marketing Sr. Specialist, SEM for Zillow Group - Seattle WA

About the team

We are the team that develops the marketing strategy and execution of paid channels (including Video, Audio, Digital, Search, Social, etc) to meet Brand and Performance goals. We help people discover Zillow and connect them to our tools and services to get them into their next home. Our growing team is customer focused, collaborative, data-informed, and innovative. We work with a breadth of partners to support the business goals and deliver high performing marketing campaigns.

About the role

Your mission is to help Zillow Group scale through multi-channel online advertising while delighting customers and giving them more ways to unlock life’s next chapter. You are great at managing and optimizing Performance Marketing channels, with a specific expertise within SEM channels such as Google and Bing. You are a marketer energized by new challenges, and you are looking to develop depth and breadth of your SEM skillset. If this sounds like you, join our growing Paid Marketing team.

In this position you will have the opportunity to:

• Build, launch and optimize large, complex SEM campaigns that align with business objectives with minimal guidance.

• Set strategy and goals while building a workback plan to achieve results. Prioritize projects and assess tradeoffs.

• Clear grasp of customer perspective within line-of-business and how this perspective relates to larger Zillow Group objectives.

• Proactively communicate performance and project plan to our stakeholders

• Understands rules, regulations, and data ecosystems related to paid marketing and is able to identify and communicate issues when they arise.

• Lead cross-functional projects to expand and scale our capabilities, improve performance, and test initiatives.

• Work with external partners and vendors to maintain support and keep up to date on new features and product capabilities.

• Establish and implement standards on tracking, optimization, reporting and analytics to maximize revenue and ROI.

This role has been categorized as a Hybrid position. “Hybrid” employees regularly work at an existing ZG corporate office for approximately 10 to 80 percent of their time each month, and the rest of the time they may work from a remote physical location of their choice within a reasonable commuting distance from the corporate office which must be identified to the Company in advance. The Recruiter and Hiring Manager will set expectations on the employee’s preferred time in office. ZG has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

Who you are

• Minimum of 3 years of work experience as a digital marketing leader, including the strategic management and hands-on execution of campaigns in digital advertising platforms with a specific focus on SEM.

• Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.

• Strong quantitative, analytical and problem-solving skills. Ability to synthesize data and analytics from a wide variety of sources into concise, actionable insights and recommendations.

• BS degree in Business, Economics, Statistics or related field preferred.

In additional to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location.

Get to know us

Zillow Group, the largest portfolio of real estate brands on mobile and the web, is building a safe, on-demand real estate experience. Whether selling, buying, renting or financing, customers can turn to Zillow's businesses to find and get into their next home with speed, certainty and ease.

We are on a mission to help people unlock their next chapter and are building transformational tools and services that create an on-demand real estate transaction experience. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help them finish it — and no matter what job you're in, you will play a critical role in making this vision a reality.

At Zillow Group, we're powered by our inclusive work culture, where everyone has the support and resources to do the best work of their careers. Our efforts to streamline the real estate transaction is supported by our passion to empower people and enrich lives around everything home, a deep-rooted culture of innovation, a fundamental commitment to Equity and Belonging, and world-class benefits. But, don't just take our word for it. Read our reviews on Glassdoor and recent recognition from multiple organizations, including: Human Rights Campaign (HRC) Corporate Equity Index, Fortune Best Workplaces for Technology, Fortune Best Workplaces for Millennials, Fortune Best Workplaces for Parents, Fatherly's Best Workplaces for New Dads, JUST Capital 100 Company, and the Bloomberg Gender Equality Index constituent.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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