Senior Digital Channel Marketing Manager - Phoenix AZ

The InfoArmor Consumer Channels and Partnerships (CCP) business segment is looking to assemble a team that can help grow and scale a new business line focused on personal digital safety and identity protection, consisting of high-flying people who are strategic, creative and growth-minded. Our team consists of a diverse mix of professionals with expertise in channel development, technology, business, marketing, design, operations, and strategy.

The InfoArmor CCP business is expanding into new channels leveraging Allstate distribution, B2B partnerships as well as retail and digital distribution (B2B2C). This new business group is looking for a talented, experienced Senior Channel Marketing Manager to manage the strategy and execution of integrated marketing campaigns to drive sales through our key partner channels. This role will be responsible for delivering effective marketing plans that maximize the return on investment as well as driving year-over-year account revenue growth.

Essential Functions

• You are a skilled, self-motivated marketing manager with 8 or more years of experience developing results-driven media plans for targeted audiences, preferably including new product launches. You’re broadly-skilled across marketing channels such as email, digital advertising, social media, direct mail, on-site promotion, etc. with the ability to distribute marketing content via strategic consumer journeys with strong calls-to-action at each touchpoint.
• You have been in the trenches: you know how to get things done. You can work strategically but can also roll up your sleeves and drive new opportunities across the line with detail and rigor garnering the support of InfoArmor leadership and support teams.
• You are data-driven: your beliefs are strong — you can come to the table with a clear point of view— but loosely held — what you think shifts in light of new data. You are able to compare various forms of data with a qualitative market perspective (lots of informative conversations within your account) and strong business instincts to frame a new opportunity, prioritize it and make the case it’s the next big bet. You analyze the performance of your campaigns and promotional events toward business goals and continuously optimize as needed.
• You are a ‘bringing clarity out of chaos’ thinker: you can help clear the fog, synthesize dozens of bits of insight and weave together a coherent, winning proposal that captures the needs of the client and their customers, and best utilizes the strengths of InfoArmor and Allstate. You have excellent project management skills to streamline complex workstreams involving both internal partners and external resources
• You have a growth mindset: you are mature, curious, resilient, and can take the long view. You know, from experience, how tough it is to get something across the line, and then to manage it through its full lifecycle in order to extract its greatest value.
• You are a team player: you enjoy working cross-functionally in order to leverage your teammate’s strengths and experience; you know how to get the most out of your team. You collaborate with various cross-functional partners such as finance, product & growth marketing, design, content, etc. to ensure all of your partner channel activations are strategically aligned with business goals and that marketing creative is cohesive across channels.
• The fine print: you have a related degree (business, marketing, etc.). Ideal candidates have experience in one or more of the following: digital media management, marketing management, retail channel development, digital distribution, or affinity marketing. General familiarity with marketing analytics tools, design programs and marketing automation software is helpful.
• Vertical market experience desired:  Financial Services, Home Security/Services, Telco/wireless services, Retail/Club/Online

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

InfoArmor:

If you fit the profile above, the team looks forward to meeting you. This is what we offer:

• The best of both worlds: a nimble, independent company under the umbrella of a Fortune 100 enterprise.
• An organization that is investing heavily in innovation and sees the digital marketplace as a critical growth area.
• The chance to help launch disruptive services while building new-to-the-world technologies and capabilities.
• An opportunity to leverage the strength of Allstate’s broad-based distribution channels while—where necessary—helping to build new paths to market
• A platform for leadership development and professional growth — we take this very seriously!
• Competitive compensation package and benefits, a cool workspace in either InfoArmor-Scottsdale or InfoArmor-Chicago, located in Allstate’s downtown Chicago
• innovation hub, filled with great people. (remote locations acceptable based on specific job)

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers and smartphones. A Senior Channel Marketing Manager can expect to spend considerable time with their client(s) on-site. 

 

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; The employee must occasionally lift or move up to 20 pounds.

 

Position Type/Expected Hours of Work

This is a full-time position. This position may occasionally require long hours and weekend work.

 

Travel

Travel will be as needed for client engagement and development, likely ~25-50% depending on the location(s) of client(s)

 

Required Education and Experience

Related Degree (Business, Marketing, etc) or equivalent work experience

 

AAP/EEO Statement

InfoArmor is an Equal Opportunity Employer