Senior Director Digital Marketing & Media for Norwegian Cruise Line Holdings Ltd. - Miami FL

Data-driven digital marketing leader to take our brand to the next level of maturity and sophistication by developing digital marketing strategies in a digital-first mindset. Drives global digital marketing and media strategy and execution for Norwegian Cruise Line. This includes the development and implementation, both online and offline of advertising and media campaigns. Responsible for delivering optimal results within the media and advertising budget through strategic foresights, analytical insights and strong negotiation skills. Plan and manage various Marketing campaigns and strategies in alignment with overall corporate marketing and sales goals while working under general guidance from leadership.

POSITION RESPONSIBILITIES:

• Lead the Integrated Media full-funnel cohesive media strategy across traditional and digital marketing channels across domestic and international markets.
• Develop integrated digital media plans across channels including but not limited to paid social, paid search, direct digital, programmatic, addressable audio and video.
• Manage/own the execution of the yearly planning process for all cross-functional teams and agencies focused on planning/strategies, budget, and timelines to ensure flawless execution and timely media buys.
• Lead analysis and reporting with frequent delivery of key takeaways, YoY, QoQ performance and benchmarks, and overall insights which results in actionable decisions and optimizations in a timely manner.
• Lead the team in unlocking ever-smarter, more targeted and impactful Marketing, using data, technology, and new media solutions in marketing plans.
• Partner with the Marketing Analytics & Research teams on campaign measurement and optimizations, including cross-media tracking, marketing mix modeling and attribution modeling.
• Develop in-depth understanding of key target segments and develop a strategy and operational framework for targeting the right message to the right audience segment.
• Proactively build and maintain relationships with key stakeholders and executives, encouraging collaboration, connecting ideas and consulting on marketing opportunities.
• Act as thought leader by keeping abreast of the latest trends and industry best practices regarding the most effective ways of reaching our target audiences and delivering our message.
• Oversee the creation of all digital media assets inclusive of opening briefs, providing feedback, presenting creative. Ensure messaging is relevant to current targets.
• Owner of all financials/budget management (invoicing, reconciliation, etc.).
• Lead the team to ensure cross-functional collaboration and coordination in achieving agreed-upon priorities.
• Lead, inspire, and develop a direct and indirect team.
• Assist leadership in developing and implementing both long- and short-term strategies.
• Perform other job-related functions as assigned.

KNOWLEDGE AND EXPERIENCE:

EDUCATION: Bachelor's Degree in Marketing, Media Communications or related field of study; or any equivalent combination of relevant education and work experience.

EXPERIENCE: Minimum 10 years work experience in consumer media within a corporate marketing department or with an ad agency as a senior level media planner. Solid experience in television, radio, print, digital, paid social, paid search advertising on both a national and local level. 5 or more years' experience leading a team either directly or cross functionally.

KNOWLEDGE & SKILLS: Digital Marketing Expertise is required. Strong analytical aptitude with ability to gather data from multiple sources, manipulate data and summarize key takeaway and action steps. Advanced Excel skills required for analytical nature of job. Proven success and comfort with vendor negotiation pertaining to areas of overall buys, contracts, value-add, general partnering, etc. Solid knowledge of advertising and marketing principles. Strong familiarity with the latest cutting-edge digital mediums and technologies related to mobile, video and social and overall digital. Ability to easily adapt to and manage change and thrive in a busy environment with multiple deadlines. Strong written command of the English language to produce effective briefs for, communications about and presentations of advertising and marketing campaigns. Solid budgeting, negotiation and analytical skills. Effective interpersonal skills to work successfully in a team-based environment and in a cross-departmental role. Highly motivated and able to work in a fast-paced, deadline sensitive, detail-driven environment. Ability to inspire, collaborate with, and influence business partners. Proven track record of growing and developing a high performing team. Perform well under pressure while assuming responsibility and ownership of work. Advanced working knowledge of Microsoft Office Suite to include Excel, PowerPoint and Outlook.