Senior Manager, Digital Marketing Operations for McAfee - Plano TX

Job Highlights

Plano, TX
Posted: 11/20/20
Requirements: Bachelor’s degree education

Job Title:

Senior Manager, Digital Marketing Operations


US, Texas, Plano

Role Overview:

McAfee is looking for a Senior Manager for its Digital Marketing Operations of their Consumer Growth and Retention marketing organization. You will report to the Director, Digital Marketing Operations and manage a global team of motivated individuals that manage, operate, and optimize our landing pages and checkout flows.
You have a solid understanding of the Adobe Martech platform, Content Management Platform (Adobe Experience Manager) with a focus on usability, architecture, design and deployment. You are well versed in Agile methodology and have experience managing and running scrum teams. We ask that you have a broad and through understanding of resource, project and team member management, operational clarity and discipline. We are looking for you to have horizontal and vertical depth in both the functional and technical sides of Marketing Tech.

Company Overview

From device to cloud, McAfee provides market-leading cybersecurity solutions for both business and consumers. We help businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously. For consumers, McAfee secures your devices against viruses, malware, and other threats, both at home and away. We want to continue to shape the future of cybersecurity by working together to build best in class products and solutions.

About the Role

  • You will lead and mentor a global operational team and environment for accelerated brand development, channel optimization, and new business model incubation prioritizing operations and continual innovation in the operation and functionality of our Martech tools.
  • You will enable improvement in team delivery commitments and capacity planning for sprints by identifying & tracking tasks to unblock teams and improve scrum velocity.
  • You will facilitate team and cross-team Retrospectives to build good working relationships among the 7 agile teams across geos.
  • You will facilitate Agile adoption Retrospective for the organization with the leadership and guide teams with outcome to improve speed and increase efficiency.
  • In a hands on approach, you will oversee the production of all operations activities for the development, testing and maintenance of website, landing pages, email and eCommerce cart activities.
  • You will partner with engineering leaders on enabling and operationalizing the marketing technology vision.
  • You will collaborate with the performance marketing teams on OEM, Retail, and direct acquisition strategies, campaign and microsite development, site optimizations and redesigns, website tag management, web analytics, and social media platform management
  • You will maintain data within marketing systems with an eye towards growth, contact and account enrichment, data governance, and quality, as well as vigilant attention to data security and compliance.
  • You will monitor the development progress throughout each sprint and work with project management in building and maintaining the capacity and resource planning for the operations team.
  • You will manage multiple projects and maintain schedules and budgets across various internal stakeholders.Oversee the collaboration with engineering, testing, implementation and administration of all website features.
  • You will run all elements of web feature upgrades, including planning, selection, implementation, and measurement.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Job Type:

Experienced Hire

Primary Location:

US, Texas, Plano

Additional Locations:

US, California, San Jose

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