Job Highlights
Epicor Software CorporationMinneapolis, MN
Posted: 1/23/20
Senior
Manager, Digital Marketing
About Us:
Epicor
Software is a global technology leader dedicated to helping businesses drive growth for more than 45 years.
Our modern, industry-specific software helps customers boost efficiency and
productivity by simplifying and automating everyday processes. We have a
stellar team of nearly 4,000 worldwide employees who are passionate about building exceptional products and
solutions through teamwork, constant innovation, and integrity. We strive to
hire and reward star players who inspire one another and drive results for the
business and our customers.
About the Role:
The Senior Manager, Digital Marketing
sets the direction and plans for cohesive paid digital media programs globally.
Develops, implements, tracks, and optimizes the company's paid digital
campaigns. Manages a team of digital experts.
What You’ll Do:
Manages internal
team that runs day-to-day execution of paid media campaigns globally not
limited to PPC, display, retargeting, LinkedIn paid programs, and other social
channels
Plans, manages,
and executes paid media programs including but not limited to; keyword (ppc),
retargeting, display, and social
Manages,
negotiates, and supervises all media buys through bid management platform,
programmatic vendors, social platforms or other partners
Proactively
manages accounts to ensure strong performance including but not limited to;
keyword management, ad copy, landing page content, bidding strategies, campaign
structure, and A/B testing
Manages global
budget for all paid media programs, ensures budgets are spent effectively in
the right channels/programs
Provides
advertising best practices across all digital channels, reviews ad copy, ad
creative and landing pages to ensure quality and effectiveness
Maintains strong
vendor partnerships and ensures vendors are meeting SLAs and KPI goals
Proactively brainstorms
new and creative growth strategies and tactics to increase audience reach,
engagement and lead generation. Identifies best practices and emerging trends.
Creates KPIs
based on company goals and channel objectives. Optimizes programs and reports
against the KPIs.
Ensures
performance reports are delivered to cross functional partners and leadership
Mentors team
members to achieve targeted performance KPIs and provides guidance on
optimization across all digital buying platforms/partners
Maintains
flexibility in work schedule to meet business needs
Additional Skills/Experience That Could Set You Apart
Proven experience
managing complex, audience targeted paid media programs for brand awareness and
lead generation through PPC, retargeting, display, LinkedIn, and Facebook at a
global scale
Strong
segmentation experience and media campaign development targeting prospect
journey and other acquisition objectives
Experience
managing bid management platforms and programmatic media buying
Has strong
understanding of lead nurturing and sales process to ensure quality inquiry
through the funnel
Strong analytical
approach to acquisition including lead funnel metrics, content effectiveness,
and campaign performance
Proven experience
managing results-oriented and data-driven digital marketing teams
Strategic thinker
with outstanding organizational skills, detail-oriented with strong
follow-through and a sense of urgency
Evaluates
emerging technologies. Provides thought leadership and perspective for adoption
where appropriate.
Self-starter/hands-on
approach to work, a positive attitude, and a drive to consistently meet and
exceed objectives and take on more responsibility
Advanced computer
knowledge (Microsoft Suite: Excel, PowerPoint)
Excellent
presentation, written and verbal communication skills
Apply to become a certified digital marketer today
Manager, Digital Marketing
About Us:
Epicor
Software is a global technology leader dedicated to helping businesses drive growth for more than 45 years.
Our modern, industry-specific software helps customers boost efficiency and
productivity by simplifying and automating everyday processes. We have a
stellar team of nearly 4,000 worldwide employees who are passionate about building exceptional products and
solutions through teamwork, constant innovation, and integrity. We strive to
hire and reward star players who inspire one another and drive results for the
business and our customers.
About the Role:
The Senior Manager, Digital Marketing
sets the direction and plans for cohesive paid digital media programs globally.
Develops, implements, tracks, and optimizes the company's paid digital
campaigns. Manages a team of digital experts.
What You’ll Do:
Manages internal
team that runs day-to-day execution of paid media campaigns globally not
limited to PPC, display, retargeting, LinkedIn paid programs, and other social
channels
Plans, manages,
and executes paid media programs including but not limited to; keyword (ppc),
retargeting, display, and social
Manages,
negotiates, and supervises all media buys through bid management platform,
programmatic vendors, social platforms or other partners
Proactively
manages accounts to ensure strong performance including but not limited to;
keyword management, ad copy, landing page content, bidding strategies, campaign
structure, and A/B testing
Manages global
budget for all paid media programs, ensures budgets are spent effectively in
the right channels/programs
Provides
advertising best practices across all digital channels, reviews ad copy, ad
creative and landing pages to ensure quality and effectiveness
Maintains strong
vendor partnerships and ensures vendors are meeting SLAs and KPI goals
Proactively brainstorms
new and creative growth strategies and tactics to increase audience reach,
engagement and lead generation. Identifies best practices and emerging trends.
Creates KPIs
based on company goals and channel objectives. Optimizes programs and reports
against the KPIs.
Ensures
performance reports are delivered to cross functional partners and leadership
Mentors team
members to achieve targeted performance KPIs and provides guidance on
optimization across all digital buying platforms/partners
Maintains
flexibility in work schedule to meet business needs
Additional Skills/Experience That Could Set You Apart
Proven experience
managing complex, audience targeted paid media programs for brand awareness and
lead generation through PPC, retargeting, display, LinkedIn, and Facebook at a
global scale
Strong
segmentation experience and media campaign development targeting prospect
journey and other acquisition objectives
Experience
managing bid management platforms and programmatic media buying
Has strong
understanding of lead nurturing and sales process to ensure quality inquiry
through the funnel
Strong analytical
approach to acquisition including lead funnel metrics, content effectiveness,
and campaign performance
Proven experience
managing results-oriented and data-driven digital marketing teams
Strategic thinker
with outstanding organizational skills, detail-oriented with strong
follow-through and a sense of urgency
Evaluates
emerging technologies. Provides thought leadership and perspective for adoption
where appropriate.
Self-starter/hands-on
approach to work, a positive attitude, and a drive to consistently meet and
exceed objectives and take on more responsibility
Advanced computer
knowledge (Microsoft Suite: Excel, PowerPoint)
Excellent
presentation, written and verbal communication skills
Apply to become a certified digital marketer today
Experience with
CRM specifically Salesforce.com
Qualifications:
10+ years
progressive experience and demonstrated success/knowledge in building paid
media programs across user journey, media buying direct and through
programmatic partners
4+ years working
in a paid media agency
4+ years of
globally B2B paid media program management
5+ years managing
and developing employees
Bachelor’s degree
in Marketing or related field
MBA is a plus
CRM specifically Salesforce.com
Qualifications:
10+ years
progressive experience and demonstrated success/knowledge in building paid
media programs across user journey, media buying direct and through
programmatic partners
4+ years working
in a paid media agency
4+ years of
globally B2B paid media program management
5+ years managing
and developing employees
Bachelor’s degree
in Marketing or related field
MBA is a plus
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