Senior Social Media Strategist for First Citizens Bank - Raleigh NC

Position Description:

The Senior Social Media Strategist develops and manages overall social communications to influence the bank's presence on social media and meet corporate/department goals.

Position Requirements:

Bachelor's degree with a minimum of 6 years experience in planning, managing and executing social media initiatives.
-Or-
High school diploma or GED with a minimum of 10 years experience in planning, managing and executing social media initiatives.

Additional Preferred Qualifications:

• Experience working in a professional corporate setting.
• Proven expertise with Spredfast (Khoros) or other social media publishing platform.
• Strong skills in oral and written communications, prioritization and time management.
• Demonstrated social media management experience and experience interfacing with measurement tools like Google Analytics, Adobe Analytics and Facebook Insights.
• Experience writing, editing and crafting branded content for the social media space, including Facebook, Twitter, LinkedIn and Instagram.
• Active involvement with social media platforms, content creation (must have verifiable online presence).
• Experience developing social media plans to meet goals to increase brand equity, loyalty and awareness.
• Organized, flexible, and collaborative.
• Attention to detail and the ability to multi-task and prioritize projects effectively.
• Bachelor degree in Communications, Journalism, Marketing or Advertising.
• Proven ability to influence stakeholders across functional areas.
• Ability to understand the risk and compliance implications with a social media strategy and be able to make business decisions taking these into consideration.
• Demonstrated experience building audiences through social networks.
• Familiarity with SEO.
• Familiarity with WordPress CMS.
• Strong knowledge of specific tactics like user-generated content curation and real-time marketing.
• Proven proficiency managing website stakeholder and content contributor relationships.
• Proven proficiency in MS Office, particularly Excel and PowerPoint. Photoshop a plus.
• Knowledge of social media publishing platform, monitoring and listening tools.
• Ability to evaluate, plan, organize, manage and contribute to social media channels such as Facebook, Twitter, LinkedIn, YouTube.
• Ability to maintain a monthly content calendar for corporate social channels.
• Ability to conduct meetings with cross-functional teams and/or social media agency.
• Ability to track, collect and interpret relevant social media metrics.