Job Highlights
ComcastPhiladelphia, PA
Posted: 10/4/19
Requirements: Bachelor’s Degree education
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 40 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
The Xfinity Digital Marketing & Sales team manages XFINITY.com as well as other properties that are focused on engaging consumers online throughout the customer life cycle. It is an entrepreneurial, fast growing team with high impact and significant exposure across the organization. Our Digital Media and Marketing department delivers an optimal, unified customer journey across search, display, and onsite to drive engagement and conversion.
Core Responsibilities
- The Senior Analyst of Digital Marketing will work closely with the Director of Digital Marketing on strategy, development and execution of marketing campaigns to optimize the end to end digital customer journey.
- Serve as digital marketing subject matter expert for brand marketing tactics and strategies for key partners. Collaborate to help them meet/exceed goals.
- Support the growth of brand consideration and conversion on xfinity.com through effective campaign management to achieve expectations in onsite engagement and sales.
- Collaborate with numerous cross-functional teams, such as UX Design, Merchandising, Product and Marketing Communications towards joint business performance goals.
- Develop subject matter expertise in key audience segments and execute cohesive digital marketing campaigns and test & learn to optimize the digital journey
- Provide close loop reporting on campaign results through in-depth analyses to inform future optimization strategies.
- Work closely with internal and external partners to identify and scale best practices as they relate to digital adoption strategies. Implement and execute marketing tests and scale to drive results.
- Drive acquisition and customer lifecycle engagement marketing through personalization across offsite and onsite in order to increase sales and engagement and retention through xfinity.com and our digital media.
- Develop business cases for digital marketing proposals and make recommendations on tactics.
- Lead independent special cross-channel projects with high visibility and exposure with minimal project definition
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Education and Experience
- Education Level – Bachelor's Degree
- Field of Study – Bachelor’s Degree in marketing/advertising, statistics, mathematics, business, or related field
- Years’ Experience – 3-6 years of related experience
Other Specific Skills
- 3+ years in marketing strategy preferred, including specific experience in qualitative/quantitative market research and business analytics.
- Ability to develop compelling strategic narratives and present findings to senior leadership.
- Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
- Experience with audience creation through site behavior and data modeling.
- Experience with digital campaign metrics: must feel comfortable learning new systems and tools. Knowledge of web measurement technologies such as: ad serving platforms (e.g. Google’s Ad Server), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g., AdWords, Bing Ads, SA360), DSPs (e.g. DV360), site tagging (e.g. DTM), audience creation (e.g. AAM, DMP) a plus.
- Ability to handle multiple projects and to prioritize as needed in a fast moving environment
- Demonstrated ability to develop strong relationships with business leaders, team members, and cross-functional partners
- Excellent organizational skills and attention to detail
- Strong project management, presentation, and communication skills
- Must be innovative, proactive and a strong team player
- Advanced Excel and Powerpoint skills
Employees at all levels are expect to:
- Understand our Operating Principles; make them the guidelines for how you do your job
- Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
- Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
- Win as a team-make big things happen by working together and being open to new ideas
- Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our communities
Compliance Comcast is an EEO/AA/Drug Free Workplace.
Disclaimer The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Comcast is an EOE/Veterans/Disabled/LGBT employer
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